when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with…
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Tails of the South Pacific: Part 2
By: Rick Crawford Tails of the South Pacific: Part 1 left off with my wife and I leaving the beautiful island of Moorea and taking the ferry back to Tahiti. While there were no “tails” in Part 1, Rangiroa is an entirely different story. They have plenty of exotic species and monster bonefish, so come…
Tails of the South Pacific: Part 1
By: Rick Crawford “The South Pacific…The Isles of Enchantment.” At least that’s what the poster said that I found while browsing in a store as a college freshmen. I was looking for posters to cover my walls when I found a vintage travel poster of the South Pacific, which hangs on my wall some seventeen…
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
Thanks for Coming Out for the Earth Day Shindig!
We wanted to say thank you to everyone who came out for the Earth Day Shindig! All proceeds were donated to The Sustainability Institute and Charleston Waterkeeper.
Social Media & Brand Awareness
No matter the size of your business, social media is a powerful tool that can be used to drastically increase brand awareness. Social media is so powerful because never before has the world been so interconnected. In fact, according to the World Economic Forum, it is estimated that by 2018 there will be 2.44 billion…
