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Sustainability Consulting for Fishing & Outdoor Brands

Category: Uncategorized

Sustainability 101: What is Greenwashing?

Posted on October 9, 2018

Rick Crawford  Personally, I try to buy from brands that align with my own values.  For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…

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Lessons from a Life of Fly Fishing & Surfing: Be Grateful & Present

Posted on October 2, 2018

Rick Crawford Lesson 3: Be Grateful & Present Fly anglers and surfers both spend a fair amount of time meditating, or at least contemplating life, as we wait for tailing (or rising) fish and waves.  This downtime provides an opportunity to practice gratefulness because sometimes the fish aren’t biting and the waves aren’t pumping.  However,…

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TAKE ACTION: Save the Land & Water Conservation Fund w/ Backcountry Hunters & Anglers

Posted on September 26, 2018

The Land and Water Conservation Fund is set to expire September 30, 2018!!! From Backcountry Hunters & Anglers:

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The Sustainable Angler: Fishpond Founder & CEO, John Land Le Coq

Posted on September 18, 2018

Rick Crawford I fell in love with fly fishing during the summer of 2008 working as a waiter on a guest ranch in Wyoming called the A Bar A Ranch.  As it turned out, the decision to move from Savannah, GA to Encampent, WY is the best decision I ever made because I met my…

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Sustainability 101: What is Sustainable Business?

Posted on September 11, 2018

Rick Crawford In “Sustainability 101: What is Sustainability?” we defined ‘sustainability’ using the 1987 Brundtland Commission’s definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”  Similarly, a ‘sustainable business’ takes into account the role it plays in affecting the ability of future generations to meet…

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Lesson from a Life of Fly Fishing & Surfing: Travel Often

Posted on September 4, 2018

Rick Crawford For some unknown reason I have always been obsessed with tropical islands.  Perhaps it is because I grew up on an island off the coast of Georgia called Whitemarsh Island and my imagination used to run wild just knowing that the creek down the street from my house led to the Wilmington River,…

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