Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake. Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born. In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…
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Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…
Lessons from a Life of Fly Fishing & Surfing: Be Grateful & Present
Rick Crawford Lesson 3: Be Grateful & Present Fly anglers and surfers both spend a fair amount of time meditating, or at least contemplating life, as we wait for tailing (or rising) fish and waves. This downtime provides an opportunity to practice gratefulness because sometimes the fish aren’t biting and the waves aren’t pumping. However,…
TAKE ACTION: Save the Land & Water Conservation Fund w/ Backcountry Hunters & Anglers
The Land and Water Conservation Fund is set to expire September 30, 2018!!! From Backcountry Hunters & Anglers:
The Sustainable Angler: Fishpond Founder & CEO, John Land Le Coq
Rick Crawford I fell in love with fly fishing during the summer of 2008 working as a waiter on a guest ranch in Wyoming called the A Bar A Ranch. As it turned out, the decision to move from Savannah, GA to Encampent, WY is the best decision I ever made because I met my…
Sustainability 101: What is Sustainable Business?
Rick Crawford In “Sustainability 101: What is Sustainability?” we defined ‘sustainability’ using the 1987 Brundtland Commission’s definition: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Similarly, a ‘sustainable business’ takes into account the role it plays in affecting the ability of future generations to meet…