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Sustainability Consulting for Fishing & Outdoor Brands

Category: Uncategorized

Lessons from a Life of Fly Fishing and Surfing: We are Part of Nature, Not Separate

Posted on November 13, 2018

Rick Crawford Because fly fishing and surfing are both outdoor sports, and lifestyles for that matter, anglers and surfers tend to be more aware about things that negatively impact our environment.  Fly fishing requires that we have an understanding of not only the fish we are targeting, but also their environment.  When fishing for trout,…

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RepYourWater Sets Target of Donating $65K to Conservation in 2018

Posted on November 5, 2018

Rick Crawford Fishing and hunting apparel brand, RepYourWater, is working to surpass their 2017 goal of donating $50K to conservation by giving $65K in 2018!  RepYourWater donates 3% of all sales to their nonprofit partners, such as Bonefish & Tarpon Trust, Backcountry Hunters & Anglers, local chapters of Trout Unlimited and many others, and they…

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5 Reasons to be Hopeful About Climate Change in the United States

Posted on November 1, 2018

Rick Crawford If you haven’t heard, the Intergovernmental Panel on Climate Change (IPCC) Report was released last month saying that if greenhouse gases which cause global warming continue to rise at current rates, the earth will warm to 2.7 degrees Fahrenheit (1.5 degrees Celsius) by 2040 with catastrophic results if  we don’t curb greenhouse gas…

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Protect What You Love…Vote!

Posted on October 23, 2018

Rick Crawford In the history of the world, democracy has proven itself to be the most effective way to govern people because everyone gets a vote.  As citizens, we get to choose our elected officials based on their position on issues that are important to us.  Sadly, there are fewer and fewer people turning out…

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The Sustainable Angler Podcast: Patagonia Founder, Yvon Chouinard

Posted on October 16, 2018

Rick Crawford Patagonia has an incredible story from how it was founded to why “Patagonia” is the company’s namesake.  Yvon Chouinard initially started making climbing pitons that could be used over and over again, therefore causing less damage when climbing and an environmental ethos was born.  In 1968, Chouinard, Doug Tompkins, Dick Dorworth and Chris…

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Sustainability 101: What is Greenwashing?

Posted on October 9, 2018

Rick Crawford  Personally, I try to buy from brands that align with my own values.  For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…

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