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Sustainability Consulting for Fishing & Outdoor Brands

Category: Uncategorized

Sustainability 101: What is Sustainability?

Posted on August 21, 2018

Rick Crawford I was talking to a friend the other day about sustainability and he stopped me mid-sentence and said, “what the hell are you talking about?” I had been using the term “sustainability” as if it would be automatically understood.  I put some more thought into it, and realized I could be doing a…

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Lessons from a Life of Fly Fishing & Surfing: Part 1

Posted on August 14, 2018

Rick Crawford I learned how to surf before I started fly fishing while on a vacation in Hawaii when I was in high school.  Admittedly, I am not a very good surfer, but I thoroughly enjoy it, nonetheless.  It is such a thrill to ride a wave. I immediately fell in love with not only…

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Bonefish Habitat with Bonefish & Tarpon Trust

Posted on August 7, 2018

Rick Crawford It’s true.  Bonefish really do live in the most beautiful places.  When most people think of paradise, they think about  lush vegetation, exotic flora and fauna, swaying palm trees, white sand beaches and clear, blue water accompanied with a good rum drink or margarita. Don’t get me wrong, all of the above check…

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RepYourWater Releases Sustainability Report Video!

Posted on July 31, 2018

Rick Crawford You may have already read the RepYourWater 2017 Sustainability Report, but in an effort to communicate with their customers, RepYourWater just released a video of their 2017 Sustainability Report!  Hope you enjoy, and nice work RepYourWater!

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The Sustainable Angler: Climate Change Panel Discussion Recap

Posted on July 24, 2018

Rick Crawford I would like to thank the American Fly Fishing Trade Association (AFFTA) for the opportunity to moderate The Sustainable Angler: Climate Change Panel Discussion at the International Fly Tackle Dealer (IFTD) show this year in Orlando.  It is truly humbling to be marrying my passion for fly fishing and sustainability and bringing sustainability…

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The Sustainable Angler: Flip Pallot

Posted on July 18, 2018

Rick Crawford I was first introduced to the sport of fly fishing watching Flip Pallot on The Walker’s Cay Chronicles.  Oddly, I don’t remember being all that enamored with fly fishing at the time, but I loved watching because of all the beautiful places fishing was taking Flip on the show.  It’s always easier to…

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