Every angler has lost a lure. It snags on a log, the line snaps, and you watch it disappear beneath the surface without a second thought. But that lure doesn’t disappear. It sits on the bottom of a lake or river, often for decades, slowly breaking down into microplastics or leaching lead into the water…
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EP 100. How Angler’s All Fly Shop Makes Sustainability Profitable with Chris Keeley
Can a fly shop actually make sustainability pay for itself? On this episode of The Sustainable Angler, I sit down with Chris Keeley, angler, conservationist, and owner of Angler’s All fly shop in Colorado, to find out. I am especially stoked to share this episode because it’s #100, and Emerger Strategies worked with Angler’s All…
The Ultimate Guide to Retail Sustainability Requirements: How Fishing & Outdoor Brands Can Meet the Sustainability Expectations of Walmart, REI, Dick’s Sporting Goods, and Bass Pro Shops
When I first launched Emerger Strategies in 2016, my clients were pursuing sustainability for altruistic reasons, such as doing their part to minimize their contribution to climate change and plastic pollution, and for business reasons such as reduced costs and meeting consumer demand. However, in the last five years, much has changed with the increase…
Fly Fishing, Climate Change & Conservation Storytelling with Ross Purnell of Fly Fisherman Magazine | How AI Is Warming Our Rivers & Why the Next Generation Gives Us Hope
In this episode of The Sustainable Angler, I sit down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of fly fishing’s most storied publications — and how conservation storytelling protects the wild places we love. We cover how AI and data…
The Business Advocacy 101 Webinar: How Small Businesses Can Protect Public Lands & Win with The Conservation Alliance
Public lands and clean water aren’t just good for the planet — they’re good for business. For fly fishing retailers, guides, outfitters, and brands, healthy rivers and accessible wild places are the foundation of everything we sell and everything we love. But protecting them takes more than passion. It takes organized, strategic advocacy — and…
3 Ways to Protect What You Love (and Depend On)
How Advocacy, Giving Back, & Improving Your Company’s Sustainability Performance is The Only Way for Fishing & Outdoor Brands in the 21st Century 2026 has been an absolute dumpster fire for conservation, public lands & waters, and climate action. The Trump administration is systematically dismantling the U.S. Forest Service, NOAA, and other federal agencies that…