When I first launched Emerger Strategies in 2016, my clients were pursuing sustainability for altruistic reasons, such as doing their part to minimize their contribution to climate change and plastic pollution, and for business reasons such as reduced costs and meeting consumer demand. However, in the last five years, much has changed with the increase…
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Fly Fishing, Climate Change & Conservation Storytelling with Ross Purnell of Fly Fisherman Magazine | How AI Is Warming Our Rivers & Why the Next Generation Gives Us Hope
In this episode of The Sustainable Angler, I sit down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of fly fishing’s most storied publications — and how conservation storytelling protects the wild places we love. We cover how AI and data…
The Business Advocacy 101 Webinar: How Small Businesses Can Protect Public Lands & Win with The Conservation Alliance
Public lands and clean water aren’t just good for the planet — they’re good for business. For fly fishing retailers, guides, outfitters, and brands, healthy rivers and accessible wild places are the foundation of everything we sell and everything we love. But protecting them takes more than passion. It takes organized, strategic advocacy — and…
3 Ways to Protect What You Love (and Depend On)
How Advocacy, Giving Back, & Improving Your Company’s Sustainability Performance is The Only Way for Fishing & Outdoor Brands in the 21st Century 2026 has been an absolute dumpster fire for conservation, public lands & waters, and climate action. The Trump administration is systematically dismantling the U.S. Forest Service, NOAA, and other federal agencies that…
10 Years of Giving Back: How Emerger Strategies Uses Business as a Force for Good
I can honestly say that Emerger Strategies would not exist if I hadn’t picked up a copy of Let My People Go Surfing. Yvon Chouinard’s memoir about building Patagonia into a company that uses business as a tool to solve environmental and social problems didn’t just inspire me — it gave me a blueprint for…
Journal Entry: A Behind-the-Scenes Look at What it’s Like Being a Sustainability Consultant for Fly Fishing Brands
Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…