Public lands and clean water aren’t just good for the planet — they’re good for business. For fly fishing retailers, guides, outfitters, and brands, healthy rivers and accessible wild places are the foundation of everything we sell and everything we love. But protecting them takes more than passion. It takes organized, strategic advocacy — and you don’t have to be a lobbying firm or a Fortune 500 company to make your voice heard in Washington.
Join the American Fly Fishing Trade Association, The Conservation Alliance, and Emerger Strategies for a practical, energizing webinar on how small businesses in the fly fishing industry can show up powerfully for conservation. We’ll kick things off with a real-world look at how even a small business — like Emerger Strategies — can punch above its weight as a member of The Conservation Alliance: from signing on to collective action letters that move policy, to participating in virtual fly-ins to advocate for public lands and waters, as well as the opportunity to travel to Washington D.C. to meet face-to-face with lawmakers on behalf of the places that matter most. Then Paul Hendricks from The Conservation Alliance takes the floor to walk you through Business Advocacy 101 — the tools, tactics, and mindset that turn business owners into credible, effective conservation voices.
You’ll walk away knowing:
- Why your business voice carries more weight than you think
- How collective action through TCA membership amplifies your impact
- How to engage in advocacy without it consuming your time or resources
- How AFFTA and TCA work together to protect the waters your business depends on
Whether you’ve never contacted an elected official or you’re ready to level up your advocacy game, this webinar meets you where you are.
When: Thursday, 6/4/26 from 12-1 PM EST