Can a fly shop actually make sustainability pay for itself? On this episode of The Sustainable Angler, I sit down with Chris Keeley, angler, conservationist, and owner of Angler’s All fly shop in Colorado, to find out. I am especially stoked to share this episode because it’s #100, and Emerger Strategies worked with Angler’s All on measuring its scopes 1-3 GHG emissions as part of our efforts with the Fly Fishing Climate Alliance to help fly fishing guides, shops, lodges, and brands commit to net-zero emissions by 2050.
Chris shares how Angler’s All is turning environmental responsibility into a genuine business advantage — cutting energy, water, and waste costs through solar panels, EV charging stations, composting, and native landscaping. He also breaks down how the shop curates its brand lineup around companies that put their money where their mouth is, prioritizing B Corps and 1% for the Planet members on the shelf.
Beyond the bottom line, Chris opens up about why conservation and giving back are core to how Angler’s All operates, and closes with practical, actionable advice for any shop owner ready to start their own sustainability journey — no matter the budget or size.
Whether you run a fly shop, work in the outdoor industry, or just want to see conservation-minded business done right, this conversation is packed with real-world takeaways.