Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…
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How Sustainability, Sales, and Marketing Work Together to Drive Growth for Fishing & Outdoor Brands
Why Fishing & Outdoor Brands Partner with Emerger Strategies After working at two failed sustainability startups (biodiesel manufacturing & green building software), I realized that sustainability for the sake of sustainability is not enough. Sustainability must make business sense, and I have taken this approach since launching Emerger Strategies in 2016. Rather than just measuring…
Anglers Value Sustainability—Here’s What the Data Shows
Today’s fishing and outdoor consumers care deeply about protecting the places they love. They’re not just buying products—they’re supporting brands that reflect their values, take real climate action, and operate with transparency. These conscious consumers are increasingly demanding more than marketing buzzwords—they want proof, not greenwashing. At Emerger Strategies, we help fishing and outdoor brands…
Upcoming Climate Disclosure Laws in California: What Fishing & Outdoor Brands Need to Know About SB 253, SB 261 & AB 1305
California is raising the bar on climate transparency, and if your fishing or outdoor brand does business in the Golden State—or plans to—new laws like SB 253, SB 261, and AB 1305 could soon impact your operations, your reporting responsibilities, and your brand reputation. But here’s the good news: Emerger Strategies is here to help…
Extended Producer Responsibility (EPR) for Packaging: 2025 Deadlines by State & How Emerger Strategies Can Help
As sustainability and regulatory requirements evolve across the U.S., Extended Producer Responsibility (EPR) for packaging is reshaping how brands manage packaging waste. With 2025 deadlines fast approaching in states like California, Colorado, Oregon, and beyond, it’s essential for brands—especially those in the fishing, outdoor, and consumer goods industries—to prepare now. At Emerger Strategies, we simplify…
Making Sustainability Simple for Outdoor Brands
Sustainability is no longer a “nice to have” for outdoor brands—it’s an expectation. Consumers, retailers, and investors are all demanding greater transparency and accountability when it comes to sustainability. But for many outdoor brands, the challenge isn’t the why—it’s the how. At Emerger Strategies, we specialize in making sustainability simple, actionable, and profitable. Whether you’re…