Retailers like Walmart, Dick’s Sporting Goods, Bass Pro Shops, REI, and even specialty retailers now expect brands to measure and improve their social & environmental performance. Why? Because these retailers have their own sustainability goals they are trying to achieve, such as: Net-Zero by 2050, Zero Waste, and others focused on climate, nature, waste reduction,…
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2025 Impact: How Emerger Strategies Helped Fishing & Outdoor Brands Turn Sustainability Into a Competitive Advantage
2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…
Laws of Nature for Sustainable Business, Part 4: The Law of Carrying Capacity
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
Laws of Nature for Sustainable Business, Part 2: The Laws of Thermodynamics
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
Laws of Nature for Sustainable Business, Part 1: The Law of Conservation of Matter
Welcome to the Laws of Nature for Sustainable Business blog series! Last week, I introduced the idea of connecting the Laws of Nature with emerging sustainability regulations. This week, I am am going to dive deeper into a specific law, which is the Law of Conservation of Matter, and connect natural laws to real regulatory…
REI Product Impact Standards: A Guide to Preferred Attributes and Certifications
Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…