When people think about sustainability in the outdoor industry, Patagonia often takes the spotlight—and rightly so. They’ve pioneered environmental responsibility in business and have proven that doing good is also good for business. If it wasn’t for Patagonia, I would have never started Emerger Strategies in the first place. After reading Let My People Go…
Category: Sustainable Packaging
The Business Case for Zero Waste
If you use the switch the term “waste” in your company’s operations with “squandered corporate assets” as my friend Bob Willard likes to call it, you might start to think differently about the waste you are sending to the landfill. For example, have you considered if there are buyers for your waste? If not, you…
5 of the Most Common Retailer Sustainability Assessment Questions: Is your Brand Ready?
More and more retailers are requiring their suppliers to complete sustainability assessments. Whether you’re selling to Walmart, REI, Target, or other major retailers, your brand will likely need to report on key environmental and social metrics. These assessments help measure sustainability performance and ensure that products align with retailer goals for reducing greenhouse gas emissions,…
Making Sustainability Simple for Outdoor Brands
Sustainability is no longer a “nice to have” for outdoor brands—it’s an expectation. Consumers, retailers, and investors are all demanding greater transparency and accountability when it comes to sustainability. But for many outdoor brands, the challenge isn’t the why—it’s the how. At Emerger Strategies, we specialize in making sustainability simple, actionable, and profitable. Whether you’re…
What Will Your Legacy Be? Sustainability Defines How You Will be Remembered
Just imagine if your great, great, great, great grandchildren were to find some plastic packaging with your brand name on it? Would you be proud, or embarrassed that your packaging lasted longer than your products? Is that how you want to be remembered? As a CEO or business owner, you’ve spent years—maybe even decades—building your…
Why Retailers Like REI & Walmart Want You to Measure Sustainability—And How It Helps You Win More Business
If you’re a small to medium-sized enterprise (SME) in the fishing or outdoor industries, you’ve likely noticed that major retailers like REI, Walmart, and Target are requiring brands to measure and improve their sustainability performance. These demands can feel overwhelming, especially if you lack a full-time sustainability team or don’t know where to start. However,…