Let’s face it: sustainability is no longer a “nice-to-have” — it’s a business imperative. Your employees want to work for companies that align with their values; your customers are demanding more sustainable products and packaging; and regulators are increasingly requiring more transparency related to GHG emissions, packaging, and PFAS. Whether you’re navigating new retailer requirements,…
Category: Sustainable Packaging
Sustainability Isn’t Just for Patagonia: How Small Brands Can Lead Too
When people think about sustainability in the outdoor industry, Patagonia often takes the spotlight—and rightly so. They’ve pioneered environmental responsibility in business and have proven that doing good is also good for business. If it wasn’t for Patagonia, I would have never started Emerger Strategies in the first place. After reading Let My People Go…
The Business Case for Zero Waste
If you use the switch the term “waste” in your company’s operations with “squandered corporate assets” as my friend Bob Willard likes to call it, you might start to think differently about the waste you are sending to the landfill. For example, have you considered if there are buyers for your waste? If not, you…
5 of the Most Common Retailer Sustainability Assessment Questions: Is your Brand Ready?
More and more retailers are requiring their suppliers to complete sustainability assessments. Whether you’re selling to Walmart, REI, Target, or other major retailers, your brand will likely need to report on key environmental and social metrics. These assessments help measure sustainability performance and ensure that products align with retailer goals for reducing greenhouse gas emissions,…
Making Sustainability Simple for Outdoor Brands
Sustainability is no longer a “nice to have” for outdoor brands—it’s an expectation. Consumers, retailers, and investors are all demanding greater transparency and accountability when it comes to sustainability. But for many outdoor brands, the challenge isn’t the why—it’s the how. At Emerger Strategies, we specialize in making sustainability simple, actionable, and profitable. Whether you’re…
What Will Your Legacy Be? Sustainability Defines How You Will be Remembered
Just imagine if your great, great, great, great grandchildren were to find some plastic packaging with your brand name on it? Would you be proud, or embarrassed that your packaging lasted longer than your products? Is that how you want to be remembered? As a CEO or business owner, you’ve spent years—maybe even decades—building your…