As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…
Category: Sustainable Packaging
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
The Rise of Sustainability Regulations: Extended Producer Responsibility (EPR) with James Pollack
As sustainability regulations continue to grow in complexity and urgency, one policy stands out for its direct impact on fishing, outdoor, and apparel brands: Extended Producer Responsibility (EPR) for packaging and textiles. In the latest episode of The Sustainable Angler, I am joined by James Pollack, an environmental attorney at Marten Law who helps top…
Sustainable Packaging Solutions for Fishing & Outdoor Brands: Meeting Regulatory and Consumer Demand
As Extended Producer Responsibility (EPR) regulations continue to take hold across the U.S. and globally, fishing and outdoor brands are under growing pressure to improve the sustainability of their packaging. At the same time, consumers are demanding eco-friendly, low-impact packaging from the brands they love and trust. At Emerger Strategies, we help small- to medium-sized…
Extended Producer Responsibility (EPR) for Packaging: 2025 Deadlines by State & How Emerger Strategies Can Help
As sustainability and regulatory requirements evolve across the U.S., Extended Producer Responsibility (EPR) for packaging is reshaping how brands manage packaging waste. With 2025 deadlines fast approaching in states like California, Colorado, Oregon, and beyond, it’s essential for brands—especially those in the fishing, outdoor, and consumer goods industries—to prepare now. At Emerger Strategies, we simplify…
PFAS Explained: What Outdoor and Fishing Brands Need to Know About Forever Chemicals and Regulations
In recent years, PFAS—also known as “forever chemicals”—have emerged as a major environmental and regulatory concern for outdoor and fishing brands. In fact, Charleston’s drinking water has PFAS above federal limits, according the the Post & Courier. As sustainability expectations grow from consumers, retailers, and regulators, understanding what PFAS are, where they are regulated, and…