Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
Category: Sustainable Packaging
Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
The sustainability regulatory landscape is changing fast—and businesses need to keep up. That’s why we released a bonus episode of The Sustainable Angler featuring James Pollack, environmental attorney at Marten Law, to provide a high-level overview of the most important sustainability regulations impacting brands today. Whether you’re a business owner, sustainability professional, or brand selling…
Emerging Sustainability Regulations: What Fishing & Outdoor Brands Need to Know About PFAS, EPR, Climate Disclosures & Green Marketing Claims
As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
The Rise of Sustainability Regulations: Extended Producer Responsibility (EPR) with James Pollack
As sustainability regulations continue to grow in complexity and urgency, one policy stands out for its direct impact on fishing, outdoor, and apparel brands: Extended Producer Responsibility (EPR) for packaging and textiles. In the latest episode of The Sustainable Angler, I am joined by James Pollack, an environmental attorney at Marten Law who helps top…
Sustainable Packaging Solutions for Fishing & Outdoor Brands: Meeting Regulatory and Consumer Demand
As Extended Producer Responsibility (EPR) regulations continue to take hold across the U.S. and globally, fishing and outdoor brands are under growing pressure to improve the sustainability of their packaging. At the same time, consumers are demanding eco-friendly, low-impact packaging from the brands they love and trust. At Emerger Strategies, we help small- to medium-sized…