Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…
Category: Sustainable Packaging
Why Your Brand Should Become a Walmart Giga Guru
Retailers like Walmart, Dick’s Sporting Goods, Bass Pro Shops, REI, and even specialty retailers now expect brands to measure and improve their social & environmental performance. Why? Because these retailers have their own sustainability goals they are trying to achieve, such as: Net-Zero by 2050, Zero Waste, and others focused on climate, nature, waste reduction,…
There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
Don’t Hire This Sustainability Consultant
Why sustainability may be the smartest cost-cutting strategy for businesses in 2026 and beyond American businesses are facing a perfect storm of rising costs. Health insurance premiums alone climbed 6% in 2025, continuing several years of elevated increases and pushing average annual family coverage close to $27,000. Add inflation, elevated borrowing costs, tariffs, and volatile…
Upcoming EPR Deadlines: Why 2026 Is a Pivotal Year for Packaging Compliance
Extended Producer Responsibility (EPR) for packaging is no longer a future concern—it’s here, and 2026 will be a defining year for brands selling products in the U.S. With seven states already passing EPR laws and additional states actively developing programs, producers are entering a new era of mandatory registration, data reporting, lifecycle assessments (LCAs), and…
Making the Business Case for Sustainability: Key Takeaways from Bob Willard on The Sustainable Angler
Welcome to the 2026 season of The Sustainable Angler podcast! I am calling this season The Sustainability Blueprint because I am taking a deep dive into how fishing and outdoor brands can grow responsibly, meet rising retailer and regulatory demands, and protect the places we all love to fish and explore. Sustainability isn’t just about good…