In today’s fast-paced business environment, sustainability is no longer optional—it’s a competitive advantage. But building and maintaining a full-time internal sustainability team can be costly, time-consuming, and overwhelming, especially for small to mid-sized businesses. That’s where Emerger Strategies comes in. By outsourcing your brand’s sustainability needs to our team of experts, you not only save…
Category: Sustainable Packaging
ICAST 2025 Takeaways: Why Sustainability is the Key to Resilience for Fishing Brands
Every July, the fishing industry converges in Orlando for the American Sportfishing Association’s (ASA) annual trade show, ICAST—the world’s largest sportfishing trade event. As the founder of Emerger Strategies and the creator of the ASA Sustainability Toolkit, I’ve been attending ICAST for years. But this year felt different. For the first time, fishing brands are…
The 5 Laws of Nature Every Business Must Follow to Be Truly Sustainable
At Emerger Strategies, we help fishing and outdoor brands succeed through sustainability—but sustainability isn’t just a buzzword. It’s about operating within the non-negotiable boundaries of our planet. Businesses that ignore the laws and principles of nature risk rising costs, regulatory backlash, reputational damage, and ultimately, failure. So, what are these laws of nature—and how can…
New Research: Products with Sustainability Labels Sell Better
Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
How Emerger Strategies Helps Fishing & Outdoor Brands Succeed Through Sustainability
The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
New Podcast Episode: Storytelling to Save the Planet with Josh “Bones” Murphy
I am thrilled to share a powerful new episode of The Sustainable Angler podcast featuring acclaimed filmmaker, fisheries biologist, and environmental storyteller, Josh “Bones” Murphy. Josh and I were first introduced in 2016, and our paths have crossed a few times since then and it’s a pretty funny story…In 2016, my wife and I were…