At Emerger Strategies, we help fishing and outdoor brands succeed through sustainability—but sustainability isn’t just a buzzword. It’s about operating within the non-negotiable boundaries of our planet. Businesses that ignore the laws and principles of nature risk rising costs, regulatory backlash, reputational damage, and ultimately, failure. So, what are these laws of nature—and how can…
Category: Sustainability Marketing
New Research: Products with Sustainability Labels Sell Better
Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
How Emerger Strategies Helps Fishing & Outdoor Brands Succeed Through Sustainability
The fishing and outdoor industries are at a turning point. Rising retailer sustainability expectations, emerging sustainability regulations, and shifting consumer values are forcing brands to take sustainability seriously—or risk being left behind. At Emerger Strategies, we help fishing and outdoor brands reduce costs, enhance reputation, build customer loyalty, and stay compliant by measuring and improving…
New Podcast Episode: Storytelling to Save the Planet with Josh “Bones” Murphy
I am thrilled to share a powerful new episode of The Sustainable Angler podcast featuring acclaimed filmmaker, fisheries biologist, and environmental storyteller, Josh “Bones” Murphy. Josh and I were first introduced in 2016, and our paths have crossed a few times since then and it’s a pretty funny story…In 2016, my wife and I were…
Sponsor The Sustainable Angler Podcast: Nymph, Emerger & Mayfly Packages
Which Sponsorship Stage is Your Brand In? Introducing the Nymph, Emerger, and Mayfly packages from The Sustainable Angler podcast—designed to grow your brand while protecting the waters we all love. The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability consultant Rick Crawford, this podcast…
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…