Which Sponsorship Stage is Your Brand In? Introducing the Nymph, Emerger, and Mayfly packages from The Sustainable Angler podcast—designed to grow your brand while protecting the waters we all love. The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability consultant Rick Crawford, this podcast…
Category: Sustainability Marketing
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
The sustainability regulatory landscape is changing fast—and businesses need to keep up. That’s why we released a bonus episode of The Sustainable Angler featuring James Pollack, environmental attorney at Marten Law, to provide a high-level overview of the most important sustainability regulations impacting brands today. Whether you’re a business owner, sustainability professional, or brand selling…
Emerging Sustainability Regulations: What Fishing & Outdoor Brands Need to Know About PFAS, EPR, Climate Disclosures & Green Marketing Claims
As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…
The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…