21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…
Category: Sustainability Marketing
Why Brands that Invest in Sustainability Win More Loyal Customers
In today’s marketplace, customer loyalty isn’t won through price or product alone. More than ever, consumers are making purchasing decisions based on a brand’s values—especially when it comes to sustainability. According to recent research, over 70% of consumers prefer to buy from brands that take environmental and social responsibility seriously. That’s not just a trend;…
How Sustainability, Sales, and Marketing Work Together to Drive Growth for Fishing & Outdoor Brands
Why Fishing & Outdoor Brands Partner with Emerger Strategies After working at two failed sustainability startups (biodiesel manufacturing & green building software), I realized that sustainability for the sake of sustainability is not enough. Sustainability must make business sense, and I have taken this approach since launching Emerger Strategies in 2016. Rather than just measuring…
Sustainability That Sells: Win More Retail Shelf Space
In today’s competitive marketplace, landing — and keeping — retail shelf space is more challenging than ever. Retail buyers are under increasing pressure from investors, regulators, and customers to ensure the products they stock are more environmentally-friendly and socially equitable. That means brands that can prove their environmental and social performance are not just doing…
Why Waste = Squandered Corporate Assets (And How Your Business Can Stop Losing Money)
In nature, there is no such thing as waste. Every fallen leaf enriches the soil. Every drop of water returns to the cycle. Yet in business, we’ve created a system where valuable materials and resources are routinely thrown away—costing companies money, time, and opportunity. At Emerger Strategies, we help fishing and outdoor brands see waste…
Upcycling Kayaks into Sunglasses: Dylan Coates & Stephen Vaughan from Hobie Eyewear on The Sustainable Angler Podcast
On the latest episode of The Sustainable Angler Podcast, I sit down with Dylan Coates and Stephen Vaughan from Hobie Eyewear to talk about an incredible sustainability story in the fishing and outdoor industry: turning kayak manufacturing waste into best-selling sunglasses. Upcycling: From Kayak Scraps to Sunglasses Every year, Hobie kayak manufacturing produces plastic waste….