The hidden price tag of inaction — and why Emerger Strategies is the smartest investment your business isn’t making yet. Most brands don’t wake up thinking, “We should hire a sustainability consultant” and most CFO’s know the costs of the business. But the most dangerous number on your balance sheet is the one that never…
Category: Sustainability Marketing
Journal Entry: A Behind-the-Scenes Look at What it’s Like Being a Sustainability Consultant for Fly Fishing Brands
Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…
How B-Corp Certification & Sustainability Data Can Transform Your Fishing Brand | Hazel Horvath of Ecolytics
What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, I am joined by Hazel Horvath, Founder and CEO of Ecolytics, a software platform built to solve one of the biggest challenges facing…
There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
Waste Audits, Public Lands, PFAS & Greenwashing: Lessons from Meg Carney of The Outdoor Minimalist
Protecting the places we love requires more than passion—it requires awareness, accountability, and action. In the latest episode of The Sustainable Angler, I sat down with Meg Carney, founder of The Outdoor Minimalist, to explore practical ways outdoor enthusiasts and brands can reduce waste, eliminate harmful chemicals, defend public lands, and avoid greenwashing. Meg Carney…
If REI, Walmart, or Target Asked for Your Sustainability Data Tomorrow—Could You Actually Deliver?
By the time most brands start thinking seriously about sustainability data, a retailer has already started asking for it. And the question rarely comes with much warning. It shows up as a supplier questionnaire. A portal invite.A line item buried in a contract renewal. Or a buyer email that reads something like: “Can you share…