What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, I am joined by Hazel Horvath, Founder and CEO of Ecolytics, a software platform built to solve one of the biggest challenges facing…
Category: Sustainability Marketing
There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
Waste Audits, Public Lands, PFAS & Greenwashing: Lessons from Meg Carney of The Outdoor Minimalist
Protecting the places we love requires more than passion—it requires awareness, accountability, and action. In the latest episode of The Sustainable Angler, I sat down with Meg Carney, founder of The Outdoor Minimalist, to explore practical ways outdoor enthusiasts and brands can reduce waste, eliminate harmful chemicals, defend public lands, and avoid greenwashing. Meg Carney…
If REI, Walmart, or Target Asked for Your Sustainability Data Tomorrow—Could You Actually Deliver?
By the time most brands start thinking seriously about sustainability data, a retailer has already started asking for it. And the question rarely comes with much warning. It shows up as a supplier questionnaire. A portal invite.A line item buried in a contract renewal. Or a buyer email that reads something like: “Can you share…
What Retail Buyers Actually Mean When They Ask About Sustainability
For many fishing and outdoor brands, the question sounds simple enough: “What are you doing about sustainability?” But when a retail buyer asks this, they’re rarely looking for your mission statement, a feel-good story, or a list of environmental initiatives. What they’re really asking is something far more practical—and far more consequential for your business….
2025 Impact: How Emerger Strategies Helped Fishing & Outdoor Brands Turn Sustainability Into a Competitive Advantage
2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…