2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…
Category: Sustainability Marketing
Laws of Nature for Sustainable Business, Part 3: Laws of Ecology
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
Why Your Brand Should Sponsor The Sustainable Angler Podcast
If your brand is committed to sustainability, conservation, and connecting with conscious consumers, sponsoring The Sustainable Angler podcast is one of the smartest marketing decisions you can make. With over 52,000 downloads and a dedicated audience of outdoor enthusiasts and anglers, the podcast offers an authentic platform to share your brand’s sustainability story. Reach an…
Rick Crawford and Alex Lauver to Provide Education Session on The Business Case for Sustainability at Grassroot Outdoor Alliance’s Connect Show
Outdoor retailers depend on healthy forests, clean rivers, and thriving ecosystems—not just for recreation, but for their livelihoods. Yet, sustainability isn’t just about doing what’s right for the planet—it’s also one of the smartest business strategies specialty retailers can adopt today. That’s why at this year’s Grassroots Outdoor Alliance Connect Show, Alex Lauver of Douglas…
GHG Accounting, Packaging, PFAS, and Green Marketing Claims: How Emerger Strategies Simplifies Sustainability
For 21st-century brands, sustainability is no longer optional—it’s essential for long-term business success. From GHG emissions reporting to PFAS restrictions and packaging regulations, today’s brands face growing pressure to back up their sustainability claims with data and transparency. At Emerger Strategies, we simplify sustainability by helping companies understand what matters most, comply with emerging regulations,…
The Business Case for Sustainability: Reduce Costs, Mitigate Risk, and Grow Sales
21st-century brands know that integrating sustainable practices into operations, products, packaging, and supply chains reduces costs, mitigates risks, and grows sales. At Emerger Strategies, we help companies simplify sustainability and make the business case clear: sustainability drives profitability. 1. Reduce Costs Through Efficiency and Innovation Sustainability often starts with identifying inefficiencies. By improving energy, water,…