If your brand is committed to sustainability, conservation, and connecting with conscious consumers, sponsoring The Sustainable Angler podcast is one of the smartest marketing decisions you can make. With over 52,000 downloads and a dedicated audience of outdoor enthusiasts and anglers, the podcast offers an authentic platform to share your brand’s sustainability story. Reach an…
Category: Sustainability Marketing
Rick Crawford and Alex Lauver to Provide Education Session on The Business Case for Sustainability at Grassroot Outdoor Alliance’s Connect Show
Outdoor retailers depend on healthy forests, clean rivers, and thriving ecosystems—not just for recreation, but for their livelihoods. Yet, sustainability isn’t just about doing what’s right for the planet—it’s also one of the smartest business strategies specialty retailers can adopt today. That’s why at this year’s Grassroots Outdoor Alliance Connect Show, Alex Lauver of Douglas…
GHG Accounting, Packaging, PFAS, and Green Marketing Claims: How Emerger Strategies Simplifies Sustainability
For 21st-century brands, sustainability is no longer optional—it’s essential for long-term business success. From GHG emissions reporting to PFAS restrictions and packaging regulations, today’s brands face growing pressure to back up their sustainability claims with data and transparency. At Emerger Strategies, we simplify sustainability by helping companies understand what matters most, comply with emerging regulations,…
The Business Case for Sustainability: Reduce Costs, Mitigate Risk, and Grow Sales
21st-century brands know that integrating sustainable practices into operations, products, packaging, and supply chains reduces costs, mitigates risks, and grows sales. At Emerger Strategies, we help companies simplify sustainability and make the business case clear: sustainability drives profitability. 1. Reduce Costs Through Efficiency and Innovation Sustainability often starts with identifying inefficiencies. By improving energy, water,…
REI Product Impact Standards: A Guide to Preferred Attributes and Certifications
Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…
Avoiding Greenwashing: How Outdoor Brands Can Communicate Sustainability with Confidence
21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…