As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term…
Category: Fly fishing
AFFTA Launches Sustainability Toolkit for Fly Fishing Industry
In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
Q1 2025 EVENTS: Sustainability Webinars and Sustainability Boot Camps
I am excited for what 2025 has in store here at Emerger Strategies as we work to educate as many business leaders as possible on the business case for sustainability through our Sustainability Toolkits + Educational Webinars with partners like the American Fly Fishing Association (AFFTA) and American Sportfishing Association, as well as some Sustainability…
Rick Talks Climate Action on The Outdoor Minimalist Podcast
I had the pleasure of being interviewed by Meg Carney on the Outdoor Minimalist podcast where we discuss what individual anglers and businesses can do to take action on climate. We talked about Emerger Strategies’ partnership with American Fly Fishing Trade Association (AFFTA), as well as the Tomorrow’s Fish Report, which provides background and guidance…
Why I named my company “Emerger Stragies”
I named my company, Emerger Strategies, because in fly fishing, an emerger is a fly that imitates aquatic insects as they transform from underwater to above water’s surface; and similarly, we help companies transform from a take-make-waste business model to a circular economy model by measuring and improving the sustainability performance of our client’s operations,…
Lessons from Tarpon Fishing
Fly fishing for tarpon has taught me many lessons, both personally and professionally. For example, fishing taught me that everything in nature is interconnected. Just as a palolo worm, a hungry tarpon, a flats ecosystem, and the moon phase are connected, so are our businesses and our planet. The understanding that all of nature, and…
