In this episode, I sit down with angler, writer, and conservationist Jesse Lance Robbins, author of The Best Fly Fishing Is Everywhere: Stories in Celebration of Why We Fish, to unpack how storytelling shapes fly fishing education and river advocacy. Jesse takes us through his winding path in the fly fishing industry — working in a fly…
Category: Fly fishing
EP 98. REI’s Product Impact Standards: What Brands Need to Know — Brent Kawamura of REI
Brent Kawamura’s path to sustainability wasn’t a straight line — it started with an Environmental Science degree, wound through LEED-certified building projects, and landed him in Product Sustainability at REI. Along the way, fishing has remained the thread that keeps it all grounded. In this episode, I interview Brent to pull back the curtain on REI’s Product…
EP 97. Riverhorse Nakadate — Water Lines, Wilderness & a Life Connected by Water | The Sustainable Angler
What can I say? When I grow up, I want to be Riverhorse. For those of you who don’t know him, Riverhorse Nakadate is an angler, surfer, writer, musician, adventurer and someone I am proud to call a friend. You can find his words in the The Flyfish Journal, Fretboard Journal, and on Patagonia’s Cleanest…
Journal Entry: Tarpon Fishing in the Keys
May 31, 2026 My alarm sounded at 4:30 AM and I gladly jumped out of bed. Any other day, I might lay in bed for a few minutes, but not today. Ben Young, Paul Puckett, and I were set to leave at 6 AM for a twelve hour drive down to the Keys. It is…
Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec “Griz” Griswold
What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering. In this episode, I sit down with Alec “Griz” Griswold, co-founder of Soul Fly Co. and Soul…
The Business Case for Sustainability: 10 Strategies for Fly Fishing Retailers to Profit While Protecting the Planet
Fly fishing retailers are facing a rapidly changing business landscape. From rising operational costs to evolving customer expectations and emerging environmental regulations, today’s fly shops must adapt to stay competitive. The good news? Sustainability is no longer just a compliance exercise. It is one of the most practical, profitable, and resilient business strategies available to…