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Sustainability Consulting for Fishing & Outdoor Brands

Category: Fly fishing

EP 98. REI’s Product Impact Standards: What Brands Need to Know — Brent Kawamura of REI

Posted on July 24, 2026

Brent Kawamura’s path to sustainability wasn’t a straight line — it started with an Environmental Science degree, wound through LEED-certified building projects, and landed him in Product Sustainability at REI. Along the way, fishing has remained the thread that keeps it all grounded. In this episode, I interview Brent to pull back the curtain on REI’s Product…

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EP 97. Riverhorse Nakadate — Water Lines, Wilderness & a Life Connected by Water | The Sustainable Angler

Posted on July 10, 2026

What can I say? When I grow up, I want to be Riverhorse. For those of you who don’t know him, Riverhorse Nakadate is an angler, surfer, writer, musician, adventurer and someone I am proud to call a  friend. You can find his words in the The Flyfish Journal, Fretboard Journal, and on Patagonia’s Cleanest…

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Journal Entry: Tarpon Fishing in the Keys

Posted on June 29, 2026

May 31, 2026 My alarm sounded at 4:30 AM and I gladly jumped out of bed. Any other day, I might lay in bed for a few minutes, but not today. Ben Young, Paul Puckett, and I were set to leave at 6 AM for a twelve hour drive down to the Keys. It is…

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Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec “Griz” Griswold

Posted on April 10, 2026

What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering. In this episode, I sit down with Alec “Griz” Griswold, co-founder of Soul Fly Co. and Soul…

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The Business Case for Sustainability: 10 Strategies for Fly Fishing Retailers to Profit While Protecting the Planet

Posted on February 24, 2026

Fly fishing retailers are facing a rapidly changing business landscape. From rising operational costs to evolving customer expectations and emerging environmental regulations, today’s fly shops must adapt to stay competitive. The good news? Sustainability is no longer just a compliance exercise. It is one of the most practical, profitable, and resilient business strategies available to…

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mayfly on green leaf of a plant

Laws of Nature for Sustainable Business, Part 3: Laws of Ecology

Posted on November 19, 2025

Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…

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