I am thrilled to share a powerful new episode of The Sustainable Angler podcast featuring acclaimed filmmaker, fisheries biologist, and environmental storyteller, Josh “Bones” Murphy. Josh and I were first introduced in 2016, and our paths have crossed a few times since then and it’s a pretty funny story…In 2016, my wife and I were…
Category: Fly fishing
5 Lessons That Fly Fishing Taught Me About Sustainability
Fly fishing is more than a sport—it’s a deep connection with nature. Whether you’re casting to redfish in the Lowcountry or watching trout sip mayflies on a mountain stream, fly fishing demands observation, patience, and respect for the ecosystem. And if you pay attention, it has a lot to teach us about how to run…
The Business Case for Measuring and Reducing Carbon Footprint for Fishing and Outdoor Brands
As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term…
AFFTA Launches Sustainability Toolkit for Fly Fishing Industry
In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
Q1 2025 EVENTS: Sustainability Webinars and Sustainability Boot Camps
I am excited for what 2025 has in store here at Emerger Strategies as we work to educate as many business leaders as possible on the business case for sustainability through our Sustainability Toolkits + Educational Webinars with partners like the American Fly Fishing Association (AFFTA) and American Sportfishing Association, as well as some Sustainability…
Rick Talks Climate Action on The Outdoor Minimalist Podcast
I had the pleasure of being interviewed by Meg Carney on the Outdoor Minimalist podcast where we discuss what individual anglers and businesses can do to take action on climate. We talked about Emerger Strategies’ partnership with American Fly Fishing Trade Association (AFFTA), as well as the Tomorrow’s Fish Report, which provides background and guidance…