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Sustainability Consulting for Fishing & Outdoor Brands

EP 99. The Best Fly Fishing Is Everywhere: Storytelling & Conservation with Jesse Lance Robbins

Posted on August 17, 2026
In this episode, I sit down with angler, writer, and conservationist Jesse Lance Robbins, author of The Best Fly Fishing Is Everywhere: Stories in Celebration of Why We Fish, to unpack how storytelling shapes fly fishing education and river advocacy. Jesse takes us through his winding path in the fly fishing industry — working in a fly shop, guiding, fundraising for Trout Unlimited, and published book author — and how each vantage point reshaped his relationship to the water. We talk about his undergraduate thesis valuing a recreational fishery before and after a dam removal, and how that research foreshadowed a full-circle moment: dam removals on Washington’s rivers and on the Kennebec in his home state of Maine. We also get into a few misadventures from his new book — trout bumming in New Zealand, steelheading in the Pacific Northwest, and chasing tarpon in Florida — and how those stories, mentors, and near-failures fueled his transition from industry pro to nonprofit fisheries conservation work. In this episode:
  • Storytelling as a tool for conservation advocacy
  • How place-based relationships deepen motivation to protect rivers
  • Jesse’s path from guide to writer and nonprofit conservation leader
  • Dam removal in Washington and the Kennebec River in Maine — a full-circle story
  • Why fly fishing works better as a practice than a sport
  • Environmental economics, thesis research, and valuing rivers before and after dam removal
  • Misadventures from New Zealand, the Pacific Northwest, and Florida
Sponsors: This episode is brought you by: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don’t forget to mention The Sustainable Angler for a discount off your first year’s subscription!)  

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