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Why I named my company “Emerger Stragies”

Posted on July 24, 2024

I named my company, Emerger Strategies, because in fly fishing, an emerger is a fly that imitates aquatic insects as they transform from underwater to above water’s surface; and similarly, we help companies transform from a take-make-waste business model to a circular economy model by measuring and improving the sustainability performance of our client’s operations, products, and packaging.

Through learning how to read a river, and what trout eat, I also gained an understanding of entomology, which is also crash course in systems-thinking. Systems-thinking is the understanding that everything is interconnected. So just as an emerger is connected to a feeding trout, which is connected to river ecosystem, so our are businesses and the planet.

If your company needs guidance when it comes to sustainability, please don’t hesitate to reach out! To learn more, check out our Sustainability Consulting Services.

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