May 31, 2026 My alarm sounded at 4:30 AM and I gladly jumped out of bed. Any other day, I might lay in bed for a few minutes, but not today. Ben Young, Paul Puckett, and I were set to leave at 6 AM for a twelve hour drive down to the Keys. It is…
Tag: Fly fishing
Grassroots Campaign Urges Anglers and Citizens to Spend “5 Minutes for Fish” to Stop Devastating NOAA Cuts
FOR IMMEDIATE RELEASE Contact: Brian Bennett Tomorrow’s Fish 253-219-7349 | moldychum@gmail.com Seattle, WA 9/15/25 — A new grassroots campaign, “5 Minutes for Fish” is calling on anglers, guides, and citizens nationwide to spend just five minutes contacting Congress to oppose severe budget cuts to the National Oceanic and Atmospheric Administration (NOAA). The House FY26 appropriations…
Journal Entry: Lowcountry Love Letter
July 24, 2025 Dear Lowcountry, You are beautiful, charming, and truly one of the last great places. You also have a special way of showing off your beauty during an evening flood tide in summer with an orange, red, and pink sky which brings out purple and pastels as the sun sets to the West….
AFFTA Launches Sustainability Toolkit for Fly Fishing Industry
In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
New Free Resource: Sustainability Checklist for Fishing & Outdoor Brands
Is your brand ready to simplify sustainability? At Emerger Strategies, we’re excited to announce the launch of our latest free resource: the Sustainability Checklist for Fishing & Outdoor Brands. Designed specifically for small to mid-sized companies in the fishing and outdoor industries, this downloadable checklist helps you assess your sustainability performance, meet retailer expectations, and…
From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham
I couldn’t be more excited to share my interview with Paul Puckett and Hilton Graham on the latest episode of The Sustainable Angler podcast! Paul Puckett and Hilton Graham’s latest collaboration “Time Will Tell” is more than just a film—it’s a meditation on creativity, conservation, and the legacies we leave behind. The documentary, currently touring…