What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering. In this episode, I sit down with Alec “Griz” Griswold, co-founder of Soul Fly Co. and Soul…
Category: Fly fishing
The Business Case for Sustainability: 10 Strategies for Fly Fishing Retailers to Profit While Protecting the Planet
Fly fishing retailers are facing a rapidly changing business landscape. From rising operational costs to evolving customer expectations and emerging environmental regulations, today’s fly shops must adapt to stay competitive. The good news? Sustainability is no longer just a compliance exercise. It is one of the most practical, profitable, and resilient business strategies available to…
Laws of Nature for Sustainable Business, Part 3: Laws of Ecology
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
Why Your Brand Should Sponsor The Sustainable Angler Podcast
If your brand is committed to sustainability, conservation, and connecting with conscious consumers, sponsoring The Sustainable Angler podcast is one of the smartest marketing decisions you can make. With over 52,000 downloads and a dedicated audience of outdoor enthusiasts and anglers, the podcast offers an authentic platform to share your brand’s sustainability story. Reach an…
Grassroots Campaign Urges Anglers and Citizens to Spend “5 Minutes for Fish” to Stop Devastating NOAA Cuts
FOR IMMEDIATE RELEASE Contact: Brian Bennett Tomorrow’s Fish 253-219-7349 | moldychum@gmail.com Seattle, WA 9/15/25 — A new grassroots campaign, “5 Minutes for Fish” is calling on anglers, guides, and citizens nationwide to spend just five minutes contacting Congress to oppose severe budget cuts to the National Oceanic and Atmospheric Administration (NOAA). The House FY26 appropriations…
How Sustainability, Sales, and Marketing Work Together to Drive Growth for Fishing & Outdoor Brands
Why Fishing & Outdoor Brands Partner with Emerger Strategies After working at two failed sustainability startups (biodiesel manufacturing & green building software), I realized that sustainability for the sake of sustainability is not enough. Sustainability must make business sense, and I have taken this approach since launching Emerger Strategies in 2016. Rather than just measuring…