Emerger Strategies: Sustainability Consulting

RepYourWater Aims to Donate $250K to Conservation to End Decade + Launches New “Ethical Assortment” to Start the 2020’s

RepYourWater on the Colorado River. PC: Josh Duplechain

Rick Crawford

RepYourWater aims to achieve their 2020 Sustainability Goals ahead of schedule by donating $250K to their 19 nonprofit conservation partners since inception by 12/31/19. 

RepYourWater’s 2020 Sustainability Goals are:

At the end of 2018, RepYourWater had successfully met both of their environmental sustainability goals offsetting their GHG emissions and going zero waste and are now looking to surpass their goal of donating $250K by the end of 2019 since their inception.  As you probably know, RepYourWater donates at least 3% of their sales to their 19 nonprofit conservation partners such as local chapters of Trout Unlimited, Backcountry Hunters & Anglers, Bonefish & Tarpon Trust and Wild Steelhead Coalition at the end of 2018 had accomplished 74% of their $250K donation goal.  To learn more about RepYourWater’s social and environmental performance, check out their 2018 Sustainability Report.

RepYourWater on the Colorado River.
PC: Josh Duplechain

Looking forward to a new decade, RepYourWater is also launching their new “Ethical Assortment.”  RepYourWater Co-Owners, Corinne and Garrison Doctor had this to say about the new launch: “We are continuously working to improve the social and environmental performance of our company and after successfully going zero waste to landfill and offsetting 100% of our GHG emissions from our HQ, we are now taking the next step and digging in to our supply chain to see we can also improve the social and environmental performance of our products.  We have a long way to go, but are proud to introduce our Ethical Assortment collection.  Every product in the Ethical Assortment tells a significant story of sustainability or social accountability. Or both. From high quality recycled materials, to organically grown cotton yarn, to SA-800 certified ethically made products, every single item in this collection makes an impact.” 

RepYourWater personifies their values by leading by example and have been donating to conservation since their inception in 2011 and now with the 2020’s just a few short weeks away, they are now beginning to look into the social and environmental performance of their products and supply chain.  So, this Holiday Season let’s help RepYourWater crush their goal of donating $250K to conservation by supporting a brand that gives more than it takes!  To view RepYourWater’s entire Fall 2019 collection, click HERE, or head down to your fly shop and buy local!

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