I can honestly say that Emerger Strategies would not exist if I hadn’t picked up a copy of Let My People Go Surfing. Yvon Chouinard’s memoir about building Patagonia into a company that uses business as a tool to solve environmental and social problems didn’t just inspire me — it gave me a blueprint for…
Category: Sustainable Business
Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec “Griz” Griswold
What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering. In this episode, I sit down with Alec “Griz” Griswold, co-founder of Soul Fly Co. and Soul…
Your Retailer Is Asking About Sustainability. Here’s Why Your Answer Could Make or Break Your Next Purchase Order.
You built a brand that earns shelf space the hard way — with great products, strong sell-through, and years of relationship-building. But if you’ve started receiving sustainability questionnaires from Walmart, REI, or Bass Pro Shops — or you’re worried about what happens when those questions arrive — you already know the rules of retail are…
Journal Entry: A Behind-the-Scenes Look at What it’s Like Being a Sustainability Consultant for Fly Fishing Brands
Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…
How B-Corp Certification & Sustainability Data Can Transform Your Fishing Brand | Hazel Horvath of Ecolytics
What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, I am joined by Hazel Horvath, Founder and CEO of Ecolytics, a software platform built to solve one of the biggest challenges facing…
How Emerger Strategies Helps Brands Selling to Walmart, REI, Bass Pro & Dick’s Stay on the Shelf — and Ahead of the Curve
Retailer sustainability requirements aren’t coming — they’re already here. Here’s how Emerger Strategies’ three core services help fishing and outdoor brands manage regulatory risk, exceed retailer expectations, and turn sustainability into a genuine competitive advantage. If your brand sells — or wants to sell — into major retailers like Walmart, REI, Bass Pro Shops, or…