Fishing & outdoor brands have always cared about the places and communities that make their products possible. But in today’s market, good intentions and scattered sustainability efforts are no longer enough. Retailers, regulators, and consumers are raising the bar—and brands that can’t clearly prove their sustainability performance risk being left behind. The Sustainability Shift: From…
Category: Sustainable Business
The Compliance-Ready Brand Blueprint: How Fishing & Outdoor Brands Get Their Sustainability House in Order—Without Hiring a Full-Time Team
Sustainability is no longer a “nice to have” for fishing and outdoor brands—it’s a requirement for doing business with today’s largest retailers, distributors, and increasingly informed consumers. From Walmart and REI to Amazon and specialty retailers, expectations around sustainability, transparency, and regulatory compliance are accelerating. Extended Producer Responsibility (EPR), greenhouse gas (GHG) reporting, chemical restrictions,…
2025 Impact: How Emerger Strategies Helped Fishing & Outdoor Brands Turn Sustainability Into a Competitive Advantage
2025 was an interesting year for sustainability as some companies pulled back on their sustainability efforts, while others embraced sustainability and clearly made the business case. We also saw an attack on our public lands, the rollback of the Inflation Reduction Act, and outright climate denial by the Trump administration. Three clear takeaways from 2025…
3 Reasons Brands Should Double Down on Sustainability in 2026
Sustainability is not going away in 2026. In fact, it’s accelerating—driven by sustainability-related regulations, escalating retailer expectations, and consumers demand that no brand can afford to ignore. The companies that treat sustainability as optional are already falling behind. Those that double down now will capture competitive advantages that compound for years. Here are the three…
Laws of Nature for Sustainable Business, Part 4: The Law of Carrying Capacity
Welcome to the Laws of Nature for Sustainable Business blog series! The purpose of this blog series is to connect the Laws of Nature with emerging sustainability-related regulations, such as: EPR for Packaging, Climate-Related Disclosures, and PFAS bans so that business leaders understand that there isn’t anything political about science, it’s just the way things are, and…
How Nature-Based Solutions Are Shaping the Future of Coastal Resilience: A Conversation with Dr. Elizabeth Fly from The Nature Conservancy
In the latest—and first-ever crossover—episode of The Sustainable Angler, I had the opportunity to sit down with Dr. Elizabeth Fly, Director of Resilience & Ocean Conservation at The Nature Conservancy and host of Conversing with Nature. This conversation was energetic, candid, and deeply insightful, touching on some of the most urgent environmental challenges facing our…