Rick Crawford As consumers, we hold an incredible amount of power with what we choose to purchase. When we buy products that align with our values, we send clear market signals that we want products that are socially and environmentally responsible, which then forces brands to become more environmentally and socially responsible to meet the…
Category: Purpose Driven Brands
RepYourWater Sets Target of Donating $65K to Conservation in 2018
Rick Crawford Fishing and hunting apparel brand, RepYourWater, is working to surpass their 2017 goal of donating $50K to conservation by giving $65K in 2018! RepYourWater donates 3% of all sales to their nonprofit partners, such as Bonefish & Tarpon Trust, Backcountry Hunters & Anglers, local chapters of Trout Unlimited and many others, and they…
Sustainability 101: What is Greenwashing?
Rick Crawford Personally, I try to buy from brands that align with my own values. For example, if I am looking to buy some new fishing gear or apparel, I look for things like 1% for the Planet logo, and if I am doing some product research, I’ll even jump on a company’s website to…
TAKE ACTION: Save the Land & Water Conservation Fund w/ Backcountry Hunters & Anglers
The Land and Water Conservation Fund is set to expire September 30, 2018!!! From Backcountry Hunters & Anglers:
The Sustainable Angler: Fishpond Founder & CEO, John Land Le Coq
Rick Crawford I fell in love with fly fishing during the summer of 2008 working as a waiter on a guest ranch in Wyoming called the A Bar A Ranch. As it turned out, the decision to move from Savannah, GA to Encampent, WY is the best decision I ever made because I met my…
RepYourWater Releases Sustainability Report Video!
Rick Crawford You may have already read the RepYourWater 2017 Sustainability Report, but in an effort to communicate with their customers, RepYourWater just released a video of their 2017 Sustainability Report! Hope you enjoy, and nice work RepYourWater!
