Whether you are a company that measures its sustainability (ESG) performance for altruistic reasons, or are a company that is feeling pressure from your customers (REI, Walmart, D2C), employees or investors, or are preparing for upcoming climate disclosure regulations from the SEC and EU, now is the time to start getting your company’s house in…
Category: Purpose Driven Brands
6 Reasons Why Doing Good is GOOD for Business!
By: Rick Crawford Consumers are seeking out brands that embrace sustainability, and there are currently three main drivers for company’s to operate more sustainably, which means they measure not only their economic bottom line, but also their social and environmental bottom lines, which is known as the triple bottom line. The first driver is a…
Social Sustainability is the Next Supply Chain Frontier
Eliminating negatives is about to become the minimum viable approach to social performance. Companies and suppliers benefiting people and communities will see stronger corporate brands and accelerated revenue growth. This article was originally published on Sustainable Brands and is written by Jeff Baldasari. Fueled by an upcoming Securities and Exchange Commission rule on human capital management, increased focus…
REPORT: Climate Change in the American Mind: Beliefs & Attitudes, December 2022
This report was originally published on February 16, 2023 on the Yale Program on Climate Change Communication website. By Anthony Leiserowitz, Edward Maibach, Seth Rosenthal, John Kotcher, Jennifer Carman, Marija Verner, Sanguk Lee, Matthew Ballew, Sri Saahitya Uppalapati, Eryn Campbell, Teresa Myers, Matthew Goldberg and Jennifer Marlon Executive Summary Drawing on a nationally representative survey (n = 1,085) conducted from December 2 – 12, 2022, this report describes Americans’ beliefs…
REPORT: Consumers care about sustainability – and back it up with their wallets
A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible. This article was originally published on McKinsey.com on February 6, 2023. In collaboration with NielsenIQ, McKinsey analyzed five years of US sales data, from 2017 to June 2022. The data covered 600,000 individual product SKUs…
The Sustainable Angler Podcast: Bajio Sunglasses CEO Al Perkinson
Rick Crawford In this episode of The Sustainable Angler podcast, I interview Bajio Sunglasses CEO and Founder Al Perkinson and we discuss everything from cause marketing and sustainable business; to our mutual love of flats fishing (Bajio is the Spanish word for the shallows, that part of the ocean that sits between land and deep…