Angling Trade originally published our article, ‘Be Authentic’ in their November Newsletter, and can be found on their site by clicking HERE. The triple bottom line was coined in 1994 by John Elkington and basically says that businesses interested in becoming sustainable should not only look to have a healthy economic bottom line, but also healthy social…
Category: Purpose Driven Brands
A Sustainable Industry
I recently wrote an article on that was originally published by Angling Trade in their September Newsletter regarding how the fly fishing industry has an opportunity to become the first truly sustainable industry. First, the industry will need to decide what it means to be sustainable and then take action to begin minimizing its environmental impact….
Lessons Learned: A Montana Fly Fishing Adventure
By: Rick Crawford In September 2011 my fishing buddy, Benjy Duke, and I headed to Montana for a week-long fly fishing adventure. We were living in Jackson, WY at the time and had spent the summer working for the Wyoming Game & Fish Department as Aquatic Invasive Species Technician’s. We spent an entire summer parked…