In 2016, I started Emerger Strategies with a simple bet: that the brands making the gear we love could also help protect the places we love — and that doing right by the fish could make them stronger businesses, not just better-intentioned ones. Ten years later, I’m still betting on that. And I’ve got a…
Category: Carbon Neutral
WEBINAR ANNOUNCEMENT: Measuring Your Carbon Footprint — A Practical Guide for Fly Fishing & Outdoor Brands
Hosted by Emerger Strategies in partnership with AFFTA Date: July 24, 2025Time: 1:00 PM ESTRegister Now: AFFTA Website Registration Climate change is already impacting our fisheries — from warming waters and Hoot Owl restrictions to wildfires and shifting species migrations. The time to act is now. Join us for a hands-on webinar where Emerger Strategies’…
New Research: Products with Sustainability Labels Sell Better
Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
The Rise of Sustainability Regulations: Climate-Related Disclosures with James Pollack of Marten Law
The regulatory landscape is shifting — fast. And for fishing and outdoor brands, understanding how to respond to new climate-related disclosure laws is no longer optional — it’s essential. On the latest episode of The Sustainable Angler podcast, host I sit down with James Pollack, environmental attorney at Marten Law, to unpack the implications of…
The Business Case for Measuring and Reducing Carbon Footprint for Fishing and Outdoor Brands
As the effects of climate change become more visible in our rivers, oceans, and forests, fishing and outdoor brands have an urgent—and strategic—opportunity to lead. Measuring and reducing your greenhouse gas emissions, also known as your carbon footprint, isn’t just good for the planet; it’s good for your brand, your bottom line, and the long-term…
Upcoming Climate Disclosure Laws in California: What Fishing & Outdoor Brands Need to Know About SB 253, SB 261 & AB 1305
California is raising the bar on climate transparency, and if your fishing or outdoor brand does business in the Golden State—or plans to—new laws like SB 253, SB 261, and AB 1305 could soon impact your operations, your reporting responsibilities, and your brand reputation. But here’s the good news: Emerger Strategies is here to help…