If your business sells direct to consumer products, you should be familiar with the Federal Trade Commission’s (FTC) Green Guides, which provide recommendations and standards for businesses regarding the use of environmental marketing claims, often referred to as “green” or “eco-friendly” claims. The purpose of the Green Guides is to prevent deceptive or misleading advertising…
Category: Carbon Neutral
What are Science-Based Targets?
You have likely heard of company’s making net-zero commitments lately, and as part of that commitment is setting greenhouse gas reduction targets that align with climate science, which is basically what science-based targets are; and the climate science says that in order to avoid catastrophic effects of climate change, we must halve global greenhouse gas…
10 Ways to Reduce the Carbon Footprint of Your Business
At this point, you probably already know that according to the latest climate science, we must halve global greenhouse gas emissions by 2030 and achieve net-zero greenhouse gas emissions by 2050 to avoid catastrophic effects of climate change. The question is, who is responsible for these emissions reductions? Governments? Oil & Gas companies? Businesses? Individuals?…
We Asked ChatGPT, “How do we Achieve Net-Zero GHG Emissions?”
Well, curiosity got the best of me, so I decided to see what AI is capable of and it is pretty mind-blowing. It’s scary because I feel like pandora’s box has been opened, but it was fun to ask a few questions. I asked ChatGPT, “How do we achieve net-zero greenhouse gas emissions, and here…
NEW Case Study with RepYourWater!
The Business Case for Sustainability: As Demonstrated Through the Sustainability Journey of RepYourWater I am thrilled to share our recently released Case Study with RepYourWater, which is a design-driven apparel brand dedicated to providing top quality gear for anglers, hunters and outdoor enthusiasts while inspiring exploration for the outdoors and conserving the resources we are…
In the News: Carbon Neutral Sportfishing Boat
I was thrilled to have the opportunity to work with Wes Carter, who is president of Atlantic Packaging and founder of A New Earth Project, on making his boat, The Stream Weaver, the world’s first carbon neutral sportfishing boat. In the Bite magazine interviewed Wes and me and you can read the article in the…