In recent years, PFAS—also known as “forever chemicals”—have emerged as a major environmental and regulatory concern for outdoor and fishing brands. In fact, Charleston’s drinking water has PFAS above federal limits, according the the Post & Courier. As sustainability expectations grow from consumers, retailers, and regulators, understanding what PFAS are, where they are regulated, and…
Mending the Line Blog

Sustainability as a Sales Strategy: How Fishing & Outdoor Brands Can Win Retailers’ Trust
In today’s competitive fishing & outdoor industry, sustainability isn’t just a buzzword—it’s a business imperative. For brands looking to get on the shelves of big-box retailers like Walmart, Target, or REI, showcasing sustainability performance is no longer optional—it’s a core part of the sales strategy. But how can outdoor brands use sustainability as a sales…

Advocating for the ROI of Nature: My Trip to D.C. with Ocean Conservancy
This week, I had the honor of heading to Washington, D.C. to advocate for something I care deeply about—supporting full funding for NOAA (National Oceanic & Atmospheric Administration), protecting our public lands and waters, and championing renewable energy tax credits that help accelerate the transition to a clean energy economy. Thanks to the incredible team…

Simplifying Zero Waste: How Emerger Strategies Helps Your Business Reduce Waste and Boost Profits
What Is Zero Waste—and Why Should Your Business Care? At its core, Zero Waste means designing and managing products and processes to systematically avoid and eliminate waste, rather than treating it after it’s created. It’s about shifting from a linear “take-make-waste” economy to a circular one where materials are continuously reused. For businesses, this is…

Unlocking Sustainability Success: Emerger Strategies’ Comprehensive Greenhouse Gas Management Services
In today’s business landscape, sustainability is no longer a luxury—it’s a necessity. Companies are under increasing pressure from customers, investors, retailers and regulators to take responsibility for their environmental impact. But navigating the complex world of greenhouse gas (GHG) management can be overwhelming. That’s where Emerger Strategies comes in. Environmental Reasons to Measure and Reduce…

How Sustainability Helps Brands Become the Best Version of Themselves
If you think your brand as a person, what kind of person would your brand be? Would your brand help others, or be selfish? Seek justice and fairness, or exploit people? Respect others and the environment, or be disrespectful? Settle for the status quo, or strive to become the best version of itself? At Emerger…