What can I say? When I grow up, I want to be Riverhorse. For those of you who don’t know him, Riverhorse Nakadate is an angler, surfer, writer, musician, adventurer and someone I am proud to call a friend. You can find his words in the The Flyfish Journal, Fretboard Journal, and on Patagonia’s Cleanest…
Mending the Line Blog
10 Years of Sustainability Consulting for Fishing & Outdoor Brands | Emerger Strategies
In 2016, I started Emerger Strategies with a simple bet: that the brands making the gear we love could also help protect the places we love — and that doing right by the fish could make them stronger businesses, not just better-intentioned ones. Ten years later, I’m still betting on that. And I’ve got a…
Journal Entry: Tarpon Fishing in the Keys
May 31, 2026 My alarm sounded at 4:30 AM and I gladly jumped out of bed. Any other day, I might lay in bed for a few minutes, but not today. Ben Young, Paul Puckett, and I were set to leave at 6 AM for a twelve hour drive down to the Keys. It is…
Tier 2 Suppliers, Bluesign Certification, and Why Sustainability Should Be Called Business Excellence — A Conversation with Kevin Myette
I am a sustainability nerd, and I find the history of the sustainability movement fascinating, which is why I am thrilled to have had the opportunity to interview 40-year outdoor industry veteran, Kevin Myette on the latest episode of The Sustainable Angler podcast. The Outdoor Industry’s Sustainability Origin Story Starts in 2006 In this episode,…
Fly Fishing, Climate Change & Conservation Storytelling with Ross Purnell of Fly Fisherman Magazine | How AI Is Warming Our Rivers & Why the Next Generation Gives Us Hope
In this episode of The Sustainable Angler, I sit down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of fly fishing’s most storied publications — and how conservation storytelling protects the wild places we love. We cover how AI and data…
The Business Advocacy 101 Webinar: How Small Businesses Can Protect Public Lands & Win with The Conservation Alliance
Public lands and clean water aren’t just good for the planet — they’re good for business. For fly fishing retailers, guides, outfitters, and brands, healthy rivers and accessible wild places are the foundation of everything we sell and everything we love. But protecting them takes more than passion. It takes organized, strategic advocacy — and…