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Mending the Line Blog

Journal Entry: Tarpon Fishing in the Keys

Posted on June 29, 2026

May 31, 2026 My alarm sounded at 4:30 AM and I gladly jumped out of bed. Any other day, I might lay in bed for a few minutes, but not today. Ben Young, Paul Puckett, and I were set to leave at 6 AM for a twelve hour drive down to the Keys. It is…

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Tier 2 Suppliers, Bluesign Certification, and Why Sustainability Should Be Called Business Excellence — A Conversation with Kevin Myette

Posted on June 26, 2026

I am a sustainability nerd, and I find the history of the sustainability movement fascinating, which is why I am thrilled to have had the opportunity to interview 40-year outdoor industry veteran, Kevin Myette on the latest episode of The Sustainable Angler podcast. The Outdoor Industry’s Sustainability Origin Story Starts in 2006 In this episode,…

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Fly Fishing, Climate Change & Conservation Storytelling with Ross Purnell of Fly Fisherman Magazine | How AI Is Warming Our Rivers & Why the Next Generation Gives Us Hope

Posted on May 29, 2026

In this episode of The Sustainable Angler, I sit down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of fly fishing’s most storied publications — and how conservation storytelling protects the wild places we love. We cover how AI and data…

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The Business Advocacy 101 Webinar: How Small Businesses Can Protect Public Lands & Win with The Conservation Alliance

Posted on May 26, 2026

Public lands and clean water aren’t just good for the planet — they’re good for business. For fly fishing retailers, guides, outfitters, and brands, healthy rivers and accessible wild places are the foundation of everything we sell and everything we love. But protecting them takes more than passion. It takes organized, strategic advocacy — and…

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3 Ways to Protect What You Love (and Depend On)

Posted on May 20, 2026

How Advocacy, Giving Back, & Improving Your Company’s Sustainability Performance is The Only Way for Fishing & Outdoor Brands in the 21st Century 2026 has been an absolute dumpster fire for conservation, public lands & waters, and climate action. The Trump administration is systematically dismantling the U.S. Forest Service, NOAA, and other federal agencies that…

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Emerger Strategies and Douglas Strategies to Present “Selling What Matters” at Switchback Spring 2026

Posted on April 29, 2026

How Sustainability Can Elevate the Retail Customer Experience — and Drive Sales FOR IMMEDIATE RELEASE Charleston, SC — May 2026 Emerger Strategies, a leading sustainability consulting firm for the fishing & outdoor and specialty retail industry, announces that founder Rick Crawford will co-present a featured breakout session at Switchback Spring 2026 in New Orleans, Louisiana….

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