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Mending the Line Blog

Emerger Strategies Partners with Ecolytics to Help Fly Fishing and Outdoor Brands Achieve Credible Sustainability Data and B Corp Readiness

Posted on February 4, 2026

Charleston, SC — 2/4/26 — Emerger Strategies, a sustainability solutions provider serving fishing and outdoor brands, announced a strategic partnership with Ecolytics, a sustainability data and impact management platform. The partnership expands Emerger Strategies’ capabilities beyond consulting, enabling clients to implement measurable sustainability programs and pursue B Corp Certification using a dedicated technology platform. The…

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stack of cardboard boxes

Upcoming EPR Deadlines: Why 2026 Is a Pivotal Year for Packaging Compliance

Posted on February 4, 2026

Extended Producer Responsibility (EPR) for packaging is no longer a future concern—it’s here, and 2026 will be a defining year for brands selling products in the U.S. With seven states already passing EPR laws and additional states actively developing programs, producers are entering a new era of mandatory registration, data reporting, lifecycle assessments (LCAs), and…

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If REI, Walmart, or Target Asked for Your Sustainability Data Tomorrow—Could You Actually Deliver?

Posted on January 26, 2026

By the time most brands start thinking seriously about sustainability data, a retailer has already started asking for it. And the question rarely comes with much warning. It shows up as a supplier questionnaire. A portal invite.A line item buried in a contract renewal. Or a buyer email that reads something like: “Can you share…

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tents in the forest

What Retail Buyers Actually Mean When They Ask About Sustainability

Posted on January 19, 2026

For many fishing and outdoor brands, the question sounds simple enough: “What are you doing about sustainability?” But when a retail buyer asks this, they’re rarely looking for your mission statement, a feel-good story, or a list of environmental initiatives. What they’re really asking is something far more practical—and far more consequential for your business….

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Making the Business Case for Sustainability: Key Takeaways from Bob Willard on The Sustainable Angler

Posted on January 14, 2026

Welcome to the 2026 season of The Sustainable Angler podcast! I am calling this season The Sustainability Blueprint because I am taking a deep dive into how fishing and outdoor brands can grow responsibly, meet rising retailer and regulatory demands, and protect the places we all love to fish and explore. Sustainability isn’t just about good…

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photo of a woman kayaking

Why “Doing Sustainability” Isn’t Enough Anymore for Outdoor Brands

Posted on January 12, 2026

Fishing & outdoor brands have always cared about the places and communities that make their products possible. But in today’s market, good intentions and scattered sustainability efforts are no longer enough. Retailers, regulators, and consumers are raising the bar—and brands that can’t clearly prove their sustainability performance risk being left behind. The Sustainability Shift: From…

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