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Sustainability Compliance for Fishing & Outdoor Brands

Why Public Lands Advocacy Matters for Anglers and Outdoor Brands | Keith Shattenkirk of Patagonia

Posted on March 13, 2026

In this episode of The Sustainable Angler, I sit down with Keith Shattenkirk, Program Officer for Healthy Lands & Waters at Patagonia. Keith shares the fascinating story of how he transitioned from a career in finance to working on the frontlines of conservation for one of the most influential outdoor companies in the world.

We dive into some of the biggest conservation challenges facing anglers and outdoor enthusiasts today—including ongoing threats to America’s public lands like the Boundary Waters Canoe Area Wilderness and Grand Staircase–Escalante National Monument. We discuss why these places matter not just for recreation, but also for the small businesses and the $1.2 trillion outdoor recreation economy that supports our public lands.

Our conversation also explores the power of advocacy—why contacting your elected officials about our public lands matters now more than ever—and how the outdoor industry can play a meaningful role in protecting the landscapes and waters that sustain it.

Keith also explains why outdoor brands should consider joining The Conservation Alliance, a coalition of companies working together to fund and support grassroots conservation efforts across North America.

Finally, Keith shares what gives him hope for the future of our lands, waters, and fisheries—and why anglers are uniquely positioned to be some of the most powerful voices for conservation.

Take Action

If you care about wild fish, public lands, and the future of outdoor recreation, this is a conversation you won’t want to miss, and you can take action today by visiting Patagonia Action Works to advocate for our public lands. 

Thank You

I’m truly grateful that you take the time to listen to this podcast. I hope these conversations inspire you to take action for nature. If you’re enjoying the show, a quick, free way to support it is by leaving a five-star rating and review on Apple Podcasts or Spotify.

Also, thank you to our sponsors: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don’t forget to mention The Sustainable Angler for a discount off your first year’s subscription!)

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