FOR IMMEDIATE RELEASE Contact: Brian Bennett Tomorrow’s Fish 253-219-7349 | moldychum@gmail.com Seattle, WA 9/15/25 — A new grassroots campaign, “5 Minutes for Fish” is calling on anglers, guides, and citizens nationwide to spend just five minutes contacting Congress to oppose severe budget cuts to the National Oceanic and Atmospheric Administration (NOAA). The House FY26 appropriations…
Tag: Sustainability
Journal Entry: Lowcountry Love Letter
July 24, 2025 Dear Lowcountry, You are beautiful, charming, and truly one of the last great places. You also have a special way of showing off your beauty during an evening flood tide in summer with an orange, red, and pink sky which brings out purple and pastels as the sun sets to the West….
New Research: Products with Sustainability Labels Sell Better
Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
Why Business Leaders Must Advocate for Protecting Public Lands, Fully Funding NOAA, and Supporting Renewable Energy & EV Tax Credits
I believe that our nation’s greatest assets are not only our people and our entrepreneurial spirit—but also our natural resources. From our vast public lands to our dynamic coastlines and clean energy innovation, these assets are part of the backbone of the American economy. Our public lands provide natural climate solutions and enhance biodiversity; the…
Emerging Sustainability Regulations: What Fishing & Outdoor Brands Need to Know About PFAS, EPR, Climate Disclosures & Green Marketing Claims
As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…
The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…