Consumer demand for sustainability has never been higher—especially among anglers and outdoor recreation enthusiasts who see firsthand the impacts of climate change and pollution on the natural places they love. Today’s outdoor consumers are more aware, values-driven, and intentional with their purchasing decisions. They’re seeking out brands that not only make quality gear but also…
Tag: Sustainability
Why Business Leaders Must Advocate for Protecting Public Lands, Fully Funding NOAA, and Supporting Renewable Energy & EV Tax Credits
I believe that our nation’s greatest assets are not only our people and our entrepreneurial spirit—but also our natural resources. From our vast public lands to our dynamic coastlines and clean energy innovation, these assets are part of the backbone of the American economy. Our public lands provide natural climate solutions and enhance biodiversity; the…
Emerging Sustainability Regulations: What Fishing & Outdoor Brands Need to Know About PFAS, EPR, Climate Disclosures & Green Marketing Claims
As sustainability regulations continue to evolve, fishing and outdoor brands are facing growing pressure from both regulators, retailers, and consumers to demonstrate transparency, responsibility, and measurable impact. From PFAS bans and extended producer responsibility (EPR) laws to climate-related financial disclosures and FTC scrutiny of green marketing claims, keeping up with compliance is more complex—and critical—than…
The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…
Avoiding Greenwashing & Greenhushing: How to Make Legitimate Sustainability Claims That Win Customers and Meet Retailer Requirements
As sustainability continues to shape purchasing decisions, more fishing and outdoor brands are integrating environmental messaging into their marketing. But without credible data and strategy behind those claims, companies risk being accused of greenwashing—a growing concern among consumers, retailers, and regulators. So how do you talk about your sustainability efforts in a way that builds…
Announcing Our New Sustainability Sales & Marketing Services for Outdoor & Fishing Brands
Helping You Turn Sustainability Into Sales At Emerger Strategies, we believe sustainability isn’t just the right thing to do—it’s also good business. That’s why we’re excited to announce our new Sustainability Sales & Marketing Services designed specifically for outdoor and fishing brands. If your company is investing in sustainability but struggling to communicate those efforts…