Flood Tide Company is a fly fishing lifestyle apparel brand based in Charleston, SC and much of their apparel is inspired by the sporting art of Paul Puckett. In addition to original designs and great quality, Flood Tide Company is also minimizing the environmental impact of their operations, and enhancing the local fishery and waterways…
Tag: Sustainability
Purpose-Driven Brands Do Well by Doing Good at IFTD
Rick Crawford I attended IFTD in Orlando a couple of weeks ago and there were tons of new products and gear. If you are an angler with a gear obsession, like me, it is heaven! Anyways, after wiping the drool off my face, I started reflecting on everything I saw. I couldn’t help but notice…
Emerger Strategies Presenting a Sustainable Business Seminar at IFTD!
We are thrilled to announce that Emerger Strategies President, Rick Crawford, will be giving a sustainable business presentation at the International Fly Tackle Dealer (IFTD) Show in Orlando on July 14, 2017 from 10-11 AM EST!
Emerger Strategies: Why are We in Business?
After doing some research on the fly-fishing industry I observed a trend that many of the more well-known brands donate money and time to conservation groups, but aren’t necessarily doing anything to alter their own behavior to minimize risks associated with climate change and population increase. How could an industry that is so dependent on a…