In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
Tag: Fly fishing

New Free Resource: Sustainability Checklist for Fishing & Outdoor Brands
Is your brand ready to simplify sustainability? At Emerger Strategies, we’re excited to announce the launch of our latest free resource: the Sustainability Checklist for Fishing & Outdoor Brands. Designed specifically for small to mid-sized companies in the fishing and outdoor industries, this downloadable checklist helps you assess your sustainability performance, meet retailer expectations, and…

From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham
I couldn’t be more excited to share my interview with Paul Puckett and Hilton Graham on the latest episode of The Sustainable Angler podcast! Paul Puckett and Hilton Graham’s latest collaboration “Time Will Tell” is more than just a film—it’s a meditation on creativity, conservation, and the legacies we leave behind. The documentary, currently touring…

Q1 2025 EVENTS: Sustainability Webinars and Sustainability Boot Camps
I am excited for what 2025 has in store here at Emerger Strategies as we work to educate as many business leaders as possible on the business case for sustainability through our Sustainability Toolkits + Educational Webinars with partners like the American Fly Fishing Association (AFFTA) and American Sportfishing Association, as well as some Sustainability…

PRESS RELEASE: American Fly Fishing Trade Association Partners with Emerger Strategies to Deliver Sustainable Business Education & Resources
Chico, July 25, 2024 – The American Fly Fishing Trade Association (AFFTA) has partnered with Emerger Strategies to deliver sustainability education and resources for its members with a focus on climate mitigation. AFFTA represents the community of fly fishing businesses aligned around the sustainable growth of fly fishing, a commitment to conservation, and policies that support…

Why I named my company “Emerger Stragies”
I named my company, Emerger Strategies, because in fly fishing, an emerger is a fly that imitates aquatic insects as they transform from underwater to above water’s surface; and similarly, we help companies transform from a take-make-waste business model to a circular economy model by measuring and improving the sustainability performance of our client’s operations,…