Chico, July 25, 2024 – The American Fly Fishing Trade Association (AFFTA) has partnered with Emerger Strategies to deliver sustainability education and resources for its members with a focus on climate mitigation. AFFTA represents the community of fly fishing businesses aligned around the sustainable growth of fly fishing, a commitment to conservation, and policies that support a thriving industry. As a demonstration of AFFTA’s commitment to growth, conservation, and political advocacy, the trade association is adding to its numerous member benefits an educational webinar series focused on sustainability.
Through the AFFTA Fisheries Fund, AFFTA recently released the “For Tomorrow’s Fish: Anglers are the Key to Climate-Resilient Fisheries Report”, which “outlines how our changing climate poses unparalleled threats to the ocean’s ability to regulate itself and, by extension, support healthy and abundant fisheries.” As an extension of the For Tomorrow’s Fish report and AFFTA’s commitment, they are now providing their membership a series of webinars and educational resources provided by Emerger Strategies to help its members measure and improve their sustainability performance, such as: completing a sustainability assessment, how to measure its members Scope 1 & 2 greenhouse gas emissions, and perhaps most importantly, strategies for reducing its members harmful greenhouse gas emissions.
AFFTA Executive Director, Lucas Bissett, had this to say about AFFTA’s new partnership with Emerger Strategies, “AFFTA is continuously looking for new benefits for its members, so with that in mind, bringing in Emerger Strategies as a partner was a logical next step. Helping the fly fishing industry adapt to and mitigate the effects of climate change on their businesses is exactly the type of innovation we want to foster. ” Emerger Strategies President, Rick Crawford, said that “because fly fishing guides, retailers, and brands are solely dependent upon healthy fisheries, and climate change is the single greatest threat to our fisheries, it makes sense for AFFTA members to demonstrate their leadership through reducing the amount of greenhouse gases they emit. We are proud to serve the American Fly Fishing Association, and thrilled to see them lead by example.”
Stay tuned for webinar dates, and be on the lookout for sustainability-related content, resources, and policy updates from AFFTA and Emerger Strategies.
ABOUT AFFTA
The American Fly Fishing Trade Association is a community of fly fishing businesses joined together under one banner. That community makes up a powerful trade association. This trade association represents, fights for and unifies our industry around the values and ethos found within those who make up the industry. Without this type of representation the fly fishing industry would not have the power, voice or recognition it currently does, everywhere from Washington D.C. down to the smallest fisheries in the country. The AFFTA community and banner provide strength, advocacy, conservation and innovation.
AFFTA’s mission is to guide the sustainable growth of the fly fishing industry through Trade Development and Stewardship. To join AFFTA, please visit: https://affta.org/
ABOUT EMERGER STRATEGIES
Emerger Strategies is a sustainable business consultancy whose mission is to measure and improve your company’s sustainability performance, all while boosting profits. Emerger Strategies is a 1% for the Planet member and is a Climate Neutral Certified company. To learn more, please visit: www.emergerstrategies.com, or email Rick at rcrawford@emergerstrategies.com.