I am thrilled to share this interview with Lucas Bissett, fly fishing guide, conservationist, and Executive Director of the American Fly Fishing Trade Association (AFFTA), to unpack how the organization is moving the fly fishing industry forward through community, advocacy, and education.
We talk about AFFTA Confluence, the industry’s upcoming gathering in Salt Lake City, and how events like it build connection across the trade. Lucas breaks down AFFTA’s advocacy work on pressing issues like tariffs, and the range of education AFFTA offers through in-person events, webinars, and more.
We also dig into Save Public Lands, a new sign-on letter aiming to collect one million signatures by September 26 with a clear message to politicians, billionaires, and corporations: hands off our public lands. Finally, we discuss how climate change is reshaping the fly fishing industry and how the AFFTA Sustainability Toolkit gives businesses practical tools to measure and improve their sustainability performance.
- Adocacy: Sign the Save Public Lands Letter
- Education: Register for the AFFTA x 1% for the Planet webinar
- Community: Register for AFFTA Confluence
Whether you’re an angler, a guide, or run a fly fishing business, this episode connects the dots between advocacy, education, and sustainability in the sport we love. Hope you enjoy!