Fly fishing retailers are facing a rapidly changing business landscape. From rising operational costs to evolving customer expectations and emerging environmental regulations, today’s fly shops must adapt to stay competitive. The good news? Sustainability is no longer just a compliance exercise. It is one of the most practical, profitable, and resilient business strategies available to…
Category: American Fly Fishing Trade Association
WEBINAR ANNOUNCEMENT: Measuring Your Carbon Footprint — A Practical Guide for Fly Fishing & Outdoor Brands
Hosted by Emerger Strategies in partnership with AFFTA Date: July 24, 2025Time: 1:00 PM ESTRegister Now: AFFTA Website Registration Climate change is already impacting our fisheries — from warming waters and Hoot Owl restrictions to wildfires and shifting species migrations. The time to act is now. Join us for a hands-on webinar where Emerger Strategies’…
AFFTA Launches Sustainability Toolkit for Fly Fishing Industry
In an exciting step toward a more sustainable future, the American Fly Fishing Trade Association (AFFTA), in partnership with Emerger Strategies, has launched the AFFTA Sustainability Toolkit. This comprehensive resource is designed to help fly fishing businesses measure, improve, and communicate their sustainability performance, and protect the resources that the fly fishing industry depends on…
PRESS RELEASE: American Fly Fishing Trade Association Partners with Emerger Strategies to Deliver Sustainable Business Education & Resources
Chico, July 25, 2024 – The American Fly Fishing Trade Association (AFFTA) has partnered with Emerger Strategies to deliver sustainability education and resources for its members with a focus on climate mitigation. AFFTA represents the community of fly fishing businesses aligned around the sustainable growth of fly fishing, a commitment to conservation, and policies that support…
Anglers Launch New Campaign to Demand Action as Climate Change Threatens Recreational Fishing
A new report written for anglers by anglers serves as a call-to-arms to galvanize the angling community to demand action as climate change disrupts fishing experiences coast to coast WASHINGTON – Today, the American Fly Fishing Trade Association (AFFTA) released a report written for anglers, by anglers, to kick off a nationwide campaign to inspire…
‘Special Report on Fishing’ & How the Recreational Fishing Industry Can Lead on Climate Action
A new Special Report on Fishing was just released by Outdoor Industry Association’s philanthropic arm, Outdoor Foundation, who partnered with the Recreational Boating & Fishing Foundation (RBFF) to produce the Special Report on Fishing. The report provides a comprehensive review of fishing participation trends, including detailed information on specific fishing categories and audiences. That said, I was curious…