For 21st-century brands, sustainability is no longer optional—it’s essential for long-term business success. From GHG emissions reporting to PFAS restrictions and packaging regulations, today’s brands face growing pressure to back up their sustainability claims with data and transparency. At Emerger Strategies, we simplify sustainability by helping companies understand what matters most, comply with emerging regulations,…
Category: Sustainability Regulation & Compliance
The Business Case for Sustainability: Reduce Costs, Mitigate Risk, and Grow Sales
21st-century brands know that integrating sustainable practices into operations, products, packaging, and supply chains reduces costs, mitigates risks, and grows sales. At Emerger Strategies, we help companies simplify sustainability and make the business case clear: sustainability drives profitability. 1. Reduce Costs Through Efficiency and Innovation Sustainability often starts with identifying inefficiencies. By improving energy, water,…
REI Product Impact Standards: A Guide to Preferred Attributes and Certifications
Retailers like REI are raising the bar for sustainability—and brands that want to sell in these stores must meet evolving REI Product Impact Standards. One way REI evaluates products is through preferred attributes, which are tied to credible certifications for social and environmental responsibility. If your fishing or outdoor brand wants to stay competitive in…
Avoiding Greenwashing: How Outdoor Brands Can Communicate Sustainability with Confidence
21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…
Why Brands that Invest in Sustainability Win More Loyal Customers
In today’s marketplace, customer loyalty isn’t won through price or product alone. More than ever, consumers are making purchasing decisions based on a brand’s values—especially when it comes to sustainability. According to recent research, over 70% of consumers prefer to buy from brands that take environmental and social responsibility seriously. That’s not just a trend;…
How Sustainability, Sales, and Marketing Work Together to Drive Growth for Fishing & Outdoor Brands
Why Fishing & Outdoor Brands Partner with Emerger Strategies After working at two failed sustainability startups (biodiesel manufacturing & green building software), I realized that sustainability for the sake of sustainability is not enough. Sustainability must make business sense, and I have taken this approach since launching Emerger Strategies in 2016. Rather than just measuring…