Telling Credible Sustainability Stories with Mayfly Outdoors April 23-27, 2026 Last week, I spent the week in Montrose, CO for Mayfly Outdoors‘ Dealer Days. It was an inspiring week learning more about brands like Abel Reels, Airlite, Airflo, Dyna-King, Renzetti and Ross Reels are made, and the efforts they are making to support conservation and…
Category: Sustainability Regulation & Compliance
How Emerger Strategies Helps Brands Selling to Walmart, REI, Bass Pro & Dick’s Stay on the Shelf — and Ahead of the Curve
Retailer sustainability requirements aren’t coming — they’re already here. Here’s how Emerger Strategies’ three core services help fishing and outdoor brands manage regulatory risk, exceed retailer expectations, and turn sustainability into a genuine competitive advantage. If your brand sells — or wants to sell — into major retailers like Walmart, REI, Bass Pro Shops, or…
Why Your Brand Should Become a Walmart Giga Guru
Retailers like Walmart, Dick’s Sporting Goods, Bass Pro Shops, REI, and even specialty retailers now expect brands to measure and improve their social & environmental performance. Why? Because these retailers have their own sustainability goals they are trying to achieve, such as: Net-Zero by 2050, Zero Waste, and others focused on climate, nature, waste reduction,…
What’s New with REI Product Impact Standards (v4.0) in 2026?
Retailers like Walmart, Dick’s Sporting Goods, Bass Pro Shops, REI, and even specialty retailers now expect brands to measure and improve their social & environmental performance. Why? Because these retailers have their own sustainability goals they are trying to achieve, such as: Net-Zero by 2050, Zero Waste, and others focused on climate, nature, waste reduction,…
There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
How Emerger Strategies Helps Fishing & Outdoor Brands Exceed Retailer Sustainability Expectations
Retail sustainability expectations are no longer a future concern. They are a current commercial reality. Fishing and outdoor brands selling into major retailers like Walmart, REI, Dick’s Sporting Goods, and Bass Pro Shops are facing rapidly increasing expectations around: For many small- to mid-sized brands, the pressure is clear—but the path forward is not. That’s…