Sustainable Brands just released the SB Socio-Cultural Trends Research and finds that younger consumers are increasingly demanding brands and products that are socially and environmentally responsible, which isn’t news around here, but it this research help support what my clients are also seeing: employees want to work for companies that align with their values, and…
Category: Sustainability Marketing
How to Avoid the 7 Deadly Sins of Greenwashing
Increasingly, consumers are supporting brands that align with their values, and according to one recent study, “among U.S. consumers, 69% agree businesses should communicate more about sustainability and social impact, according to new research from TriplePundit. That includes 75% of Gen Z and 74% of millennials who want to hear more.” As you might assume, many…
EVENT: Emerger Strategies Offering Sustainability Boot Camp at Lowcountry Local First
At Emerger Strategies, we believe that sustainability is not just a responsibility but a strategic advantage. Our Sustainability Boot Camp series is designed to empower businesses with the knowledge, tools, and strategies needed to measure and enhance their sustainability performance. Because companies are increasingly being asked by their employees, customers, and regulators to demonstrate their…
DEEP DIVE: EXTENDED PRODUCER RESPONSIBILITY (EPR) FOR PACKAGING, EXPLAINED BY ATLANTIC PACKAGING
As you may know, Emerger Strategies has partnered with Atlantic Packaging and A New Earth Project to deliver sustainable packaging solutions for our clients, and I recently came across the article, “Deep Dive: Extended Producer Responsibility (EPR) for Packaging, Explained” from Atlantic Packaging, and if you, or your brand, don’t understand EPR, this is a…
Consumers Want To Hear More From Companies About Sustainability, Study Finds
Among U.S. consumers, 69% agree businesses should communicate more about sustainability and social impact, according to new research from TriplePundit. That includes 75% of Gen Z and 74% of millennials who want to hear more. Consumers support companies that align with their values, and according to a new study, they want companies to talk more about…
American Sportfishing Association Launches Sustainability Toolkit Prepared by Emerger Strategies
I am thrilled to see that the American Sportfishing Association take a leadership position by helping its members improve the sustainability performance of of its members’ operations, products and packaging, and I am proud that Emerger Strategies has played a part in moving the fishing industry forward by preparing the ASA Sustainability Toolkit. After working…