At Emerger Strategies, we understand that sustainability is not just about doing what’s right for the planet—it’s also about making good business sense. Many brands in the fishing and outdoor industries want to improve their sustainability performance but struggle with the time, resources, and expertise needed to do so. That’s where we come in. We…
Category: Sustainability Marketing
Meeting the Product Impact Standards: REI’s Sustainability Expectations for Brands
As sustainability takes center stage in the business world, outdoor retail giant REI is setting a bold example by requiring its brand partners to align with comprehensive sustainability expectations. REI’s Product Impact Standards provide a roadmap for brands to enhance their environmental and social responsibility while meeting the needs of consumers who are increasingly supporting…
3 Key Elements of Marketing More Sustainable Products
As most big box retailers require suppliers (brands) to measure & improve their social and environmental impact (GHG emissions, human rights & labor, etc.), and with sustainability compliance (GHG Emissions, EPR, PFAS) on the rise, companies will need to credibly communicate their sustainability efforts to avoid greenwashing to consumers who are increasingly demanding more sustainable…
The Business Case for Sustainability: Why Companies Can’t Afford to Wait
Sustainability is no longer a “nice-to-have” for businesses—it’s a business imperative. As the global economy grapples with climate change, resource scarcity, regulatory compliance, and shifting consumer expectations, companies that embrace sustainability are thriving, while those that don’t risk being left behind, but don’t take my word for it. I recently came across an article written…
How Sustainability Drives Business Success in Challenging Economic Times
At Emerger Strategies, we partner with fishing & outdoor brands, brands who sell to big box retailers (Walmart, Target, REI, etc.), and industry associations to ensure they receive world-class sustainability consulting that keeps them in compliance with regulations, helps them achieve their sustainability goals, all while making the business case for sustainability. However, as businesses…
How Embracing Sustainability Enhances Business Reputation, Boosts Customer Loyalty, and Reduces Costs
As businesses face increasing pressure from consumers, investors, and regulators to prioritize environmental and social issues, adopting sustainable practices has become not only a moral imperative but a strategic advantage. By integrating sustainability into your core business operations, you not only make a positive impact on the planet but also unlock valuable benefits for your…