By: Rick Crawford Consumers are seeking out brands that embrace sustainability, and there are currently three main drivers for company’s to operate more sustainably, which means they measure not only their economic bottom line, but also their social and environmental bottom lines, which is known as the triple bottom line. The first driver is a…
Category: Sustainability Marketing
Customer Information: Understanding Sustainability Certifications
By: Emma Abrams More and more customers want to spend their money on more sustainable products: a recent study found that a sustainable lifestyle is important to 70% of Americans. Because of this, companies who make ESG-related claims are seeing more cumulative growth every year. Unfortunately for consumers, there are no universal standards for climate-related…
Emerger Strategies Joins Climate Neutral’s Service Provider Network
Emerger Strategies is delighted to join Climate Neutral’s service provider network, working alongside Climate Neutral to offer Sustainability Consulting Services to brands who want to become Climate Neutral Certified. We’re thrilled to be part of this group of impact-oriented organizations working with brands to eliminate carbon emissions. For those of you who may be unfamiliar…
Allbirds Unveils Design of World’s First Net Zero Carbon Shoe – Immediately Calls on Footwear Industry to Copy It
COPENHAGEN, Denmark, June 27, 2023 (GLOBE NEWSWIRE) — Today, Allbirds revealed its highly anticipated M0.0NSHOT, the world’s first net zero carbon shoe — and is already urging the rest of the fashion industry to follow suit by giving away its entire toolkit. The high-top shoe boasts a landmark carbon footprint of net 0.0 kg CO2e. Carbon negative,…
Global Fly Fishing Apparel and Accessories Market to 2030: Growing Interest in Eco-friendly and Sustainable Fishing Equipment Fuels the Sector
The “Fly Fishing Apparel And Accessories Market Size, Share & Trends Analysis Report By Product (Apparel, Gears), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 – 2030” report has been added to ResearchAndMarkets.com’s offering. The global fly fishing apparel and accessories market is expected to reach USD 4.34 billion by 2030, expanding at 4.1% CAGR from…
What are the Federal Trade Commission’s Green Guides?
If your business sells direct to consumer products, you should be familiar with the Federal Trade Commission’s (FTC) Green Guides, which provide recommendations and standards for businesses regarding the use of environmental marketing claims, often referred to as “green” or “eco-friendly” claims. The purpose of the Green Guides is to prevent deceptive or misleading advertising…