From Lowcountry Local First: Good Business Summit 2024 Breakout Session Spotlight: Small Business, Global Impact. How to run an eco-conscious and profitable business without greenwashing ♻️ In a world where environmental responsibility is increasingly vital, the challenge for businesses lies in navigating the path towards both eco-conscious practices and profitability without succumbing to the pitfalls…
Category: Purpose Driven Brands
Amazon’s 2023 Higher Impact Report Results: U.S. Consumers are Demanding Sustainability
According to the Amazon’s 2023 Higher Impact Report, sustainability is increasingly important to U.S. consumers. The report highlights what we have seen with our own clients for years now…shoppers support brands that align with their values and they are demanding more commitment to sustainability from brands. Here are some highlights from the Higher Impact Report…
SURVEY ANALYSIS: Americans Want to See Greater Transparency on ESG Issues and View Federal Requirements as a Key Lever for Increasing Disclosure
Whether you are a company that measures its sustainability (ESG) performance for altruistic reasons, or are a company that is feeling pressure from your customers (REI, Walmart, D2C), employees or investors, or are preparing for upcoming climate disclosure regulations from the SEC and EU, now is the time to start getting your company’s house in…
6 Reasons Why Doing Good is GOOD for Business!
By: Rick Crawford Consumers are seeking out brands that embrace sustainability, and there are currently three main drivers for company’s to operate more sustainably, which means they measure not only their economic bottom line, but also their social and environmental bottom lines, which is known as the triple bottom line. The first driver is a…
Social Sustainability is the Next Supply Chain Frontier
Eliminating negatives is about to become the minimum viable approach to social performance. Companies and suppliers benefiting people and communities will see stronger corporate brands and accelerated revenue growth. This article was originally published on Sustainable Brands and is written by Jeff Baldasari. Fueled by an upcoming Securities and Exchange Commission rule on human capital management, increased focus…
REPORT: Climate Change in the American Mind: Beliefs & Attitudes, December 2022
This report was originally published on February 16, 2023 on the Yale Program on Climate Change Communication website. By Anthony Leiserowitz, Edward Maibach, Seth Rosenthal, John Kotcher, Jennifer Carman, Marija Verner, Sanguk Lee, Matthew Ballew, Sri Saahitya Uppalapati, Eryn Campbell, Teresa Myers, Matthew Goldberg and Jennifer Marlon Executive Summary Drawing on a nationally representative survey (n = 1,085) conducted from December 2 – 12, 2022, this report describes Americans’ beliefs…
