Today on The Sustainable Angler, I’m joined by Al Iannuzzi, author of one of my favorite sustainability books, Greener Products: The Making & Marketing of Sustainable Brands, and Al shares insights from decades of experience helping companies design, improve, and market more sustainable (greener) products. Al is President and Founder of Iannuzzi Sustainability Solutions and…
Category: Purpose Driven Brands
Avoiding Greenwashing: How Outdoor Brands Can Communicate Sustainability with Confidence
21st Century brands know that sustainability is no longer optional — it’s a business imperative. Consumers, retailers, regulators and investors are asking tougher questions about how products are made, packaged, and transported. For outdoor brands, this scrutiny is even higher because customers often expect companies to align with the values of conservation, environmental stewardship, and…
The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
As more fishing and outdoor brands integrate sustainability into their messaging, the risk of greenwashing is higher than ever. One wrong word—or unsupported claim—can damage your reputation, cost you shelf space at major retailers, or even land your brand in legal hot water. In Part 4 of our podcast series, The Rise of Sustainability Regulations,…
Announcing Our New Sustainability Sales & Marketing Services for Outdoor & Fishing Brands
Helping You Turn Sustainability Into Sales At Emerger Strategies, we believe sustainability isn’t just the right thing to do—it’s also good business. That’s why we’re excited to announce our new Sustainability Sales & Marketing Services designed specifically for outdoor and fishing brands. If your company is investing in sustainability but struggling to communicate those efforts…
Events: Rick to Moderate Panel on Greenwashing at LLF’s Good Business Summit
From Lowcountry Local First: Good Business Summit 2024 Breakout Session Spotlight: Small Business, Global Impact. How to run an eco-conscious and profitable business without greenwashing ♻️ In a world where environmental responsibility is increasingly vital, the challenge for businesses lies in navigating the path towards both eco-conscious practices and profitability without succumbing to the pitfalls…
Amazon’s 2023 Higher Impact Report Results: U.S. Consumers are Demanding Sustainability
According to the Amazon’s 2023 Higher Impact Report, sustainability is increasingly important to U.S. consumers. The report highlights what we have seen with our own clients for years now…shoppers support brands that align with their values and they are demanding more commitment to sustainability from brands. Here are some highlights from the Higher Impact Report…